The course is designed for everyone who not only wants to learn Google Analytics 4 as a tool but also use the data to drive your business and build a data-driven ability.

You'll understand how the tool works and what data is there. You'll be able to make the right data decisions, know which are important Google Analytics 4 reports and based on 50 tips you'll boost your business in the first place.

We'll start from the very basics as to how the tool collects the data, to quite advanced techniques as segmentation. The project covers topics such as basic data description, UTM parameters, traffic sources evaluation, site speed, site content, internal search or mobile experience.

Joshua Cadungon

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