My partner is opening a new business selling trading cards and table-top games. The business will be selling online to begin with and then hopefully moving to a brick and mortar space with areas for gaming in person and socialising.

The brand needs to appeal to all ages and be fun and inclusive. This is the mood board I generated in a previous class:

Colour Palette for new Gaming business - image 1 - student project

From the mood-board I pulled the following colour story:

Colour Palette for new Gaming business - image 2 - student project

Looking back at the mood-board the more saturated colours jumped out at me as the primary colours.

Colour Palette for new Gaming business - image 3 - student project

With the pastel and darker hues coming secondary.

Colour Palette for new Gaming business - image 4 - student project

There were very few neutral colours but those that were there tended towards stoney colours and black.

Colour Palette for new Gaming business - image 5 - student project

I struggled to compile palettes that were vibrant but didn't look too childish.

Colour Palette for new Gaming business - image 6 - student project

I liked the 2nd and 3rd palettes but the primary colours on the third are similar to another large company in the same selling space. So I decided on the 2nd palette.

Colour Palette for new Gaming business - image 9 - student project

The neutrals are charcoal grey and an off-white to try and stop the colours being too harsh. Below is a quick example of how the colours work with one of the product characters that will be sold.

Colour Palette for new Gaming business - image 10 - student project

Jill Chapman

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