Design 3 type treatments for the same brand

Research and Sketching

Research and sketching
Spend some time looking for fonts that could work well for your project. Research other companies that are using multiple logos really well. Spend time researching other designers that you admire.

Links to Examples:
- Jeremy Pruitt’s Pinterest: http://www.pinterest.com/thinkmule/
- His logo board: http://www.pinterest.com/thinkmule/logos/
- Beer Tray board: http://www.pinterest.com/thinkmule/beer-trays/
- Coasters board: http://www.pinterest.com/thinkmule/coasters/
- Designspiration: http://designspiration.net
- Dribbble: http://dribbble.com Be sure to use the search function
Links to font sites:
Myfonts
Letterhead Fonts
Pagan & Sharp
Commercial Type
Ten Dollar Fonts
Lost Type
Village Fonts
House Industries
FOUNDFONT

My Iceberg
Moodboard
Create a moodboard.
- Use Icebergs
- or Pinterest
- or Designspiration
Compile styles that could lend a hand to your design.
Sketch and upload
Play with mixing fonts, using type around shapes, and applying some of what you have seen to your own idea. Enjoy this process.

Secondly, share with us what you have sketched. Upload your sketches to you project page and begin getting feedback. (Don’t be scared to share your sketches. Mine are always rough and crude.)

Utilizing Illustrator Effects

Bring your sketches into Illustrator
Get your free version of Adobe Illustrator here.

If you need the structure of your sketch, you should scan it in now. Place it in Illustrator and start creating your sketch in digital form.

Othewise use the type tool to layout a base typeface. Play around with the letter effects until they resemble your sketch.
Purchase your font.
Purchase or download your font and get to work with using what you’ve learned in the above videos.

Follow the provided links to install your fonts.

How to install fonts on your Mac: http://support.apple.com/kb/ht2509

How to install fonts on your PC:
http://windows.microsoft.com/en-us/windows-vista/install-or-uninstall-fonts

Using Type Around Shapes

Using what you've learned
Combine the “Effects” section of this class with the “Type on a path” tool and start creating your final logos.

Learning the pen tool:

http://design.tutsplus.com/tutorials/illustrators-pen-tool-the-comprehensive-guide--vector-141

http://www.illustratortips.com/index.php/Instruction/Beginner-Tips/5-essential-illustrator-pen-tool-tutorials.html
Share your logos
Share what you have created. This is where you can have fun. Present multiple options that have the same general feeling.

Finalizing Your Design

Finishing touches
Start experimenting with adding some finishing touches.

Make sure your logos are clean and ready to be saved.
Final arsenal
Share your final arsenal of logos.

Jason Heuer

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