Table of Contents:

A1 Introduction
A2 Background
A3 Mission Statement
A4 Competitors

B1 Wordmark
B2 Alternative Marks
B3 Logo

C1 Designs
C2 Mock-ups
C3 Hats
C4 Accessories

D1 Printed Labels + Hangtags
D2 Packaging for Enamel Pins

E1 Website
E2 Instagram

F1 Video

A1) INTRODUCTION

Hello,

I’m Jake Breish, creator of No Luck Club, and a graphic designer and illustrator based in Seattle, WA. I like drinking coffee and drawing things that make me laugh. No Luck Club is a West Coast lifestyle brand that incorporates my art into clothing and apparel.

Instagram: @jake_theripper

Portfolio: www.jakebreish.com

No Luck Club: noluck.club

A2) BRAND BACKGROUND

In 2017, I began to create daily drawings as a personal challenge. Soon enough, I had built a following on social media and began to sell my art. When I started receiving requests for prints and shirts, I began to use an online print-on-demand service. I sold some shirts and prints but soon found myself dissatisfied with the lack of control I had over the final product. So, I made a few decisions. Because I want everything that I make to feel special and unique, I decided that I will only sell original artwork - no more prints. And as for shirts, I decided to take manufacturing into my own hands. I only sell what I would want for myself and a high-quality product is very important to me.

So, I started No Luck Club. I love the name No Luck. At first glance, it may seem like a pessimistic idea but I don’t see it that way. It’s not good luck or bad luck, it’s just no luck at all. Having no luck is a feeling that everyone can relate to. For me, it’s also a personal reminder to work for what I want.

If you’ve ever fought against the odds, welcome to No Luck Club!

A3) MISSION STATEMENT

No Luck Club is a collective of everyday people living in the silver lining. It’s about embracing the bad that comes with the good and not worrying about the things that can’t be controlled. Life comes with ups and downs and you can’t just hope to get lucky.

We value hard work and positive vibes. By working together, we are elevated.

A4) POSITION

Our competitors are: Obey, Anti-Social Social Club, Supreme, Stussy, Vans

B1) WORDMARK

NO LUCK CLUB - image 1 - student project

NO LUCK CLUB - image 2 - student project

B2) ALTERNATIVE MARKS

NO LUCK CLUB - image 3 - student project

B3) LOGO

NO LUCK CLUB - image 4 - student project

PRODUCTS

C1) DESIGNS

NO LUCK CLUB - image 5 - student project

NO LUCK CLUB - image 6 - student project NO LUCK CLUB - image 7 - student project

NO LUCK CLUB - image 8 - student project

NO LUCK CLUB - image 9 - student project

C2) MOCK-UPS

F*CK LUCK - Curved Hem Tall Tee

NO LUCK CLUB - image 10 - student project

CHEERS - Curved Hem Tall Tee

NO LUCK CLUB - image 11 - student project

DEAD INSIDE - Curved Hem Tall Tee
(Limited Print)

NO LUCK CLUB - image 12 - student project

CHRYSANTHAMUM - Curved Hem Tall Tee

NO LUCK CLUB - image 13 - student project

SLAY ME - Curved Hem Tall Tee

NO LUCK CLUB - image 14 - student project

GRAFFITI - Hoodie

NO LUCK CLUB - image 15 - student project

C3) HATS

CROWN LOGO - Dad Hat

NO LUCK CLUB - image 16 - student project

TAGGED - Beanie

NO LUCK CLUB - image 17 - student project

C4) ACCESSORIES

Enamel Pins

NO LUCK CLUB - image 18 - student project

NO LUCK CLUB - image 19 - student project NO LUCK CLUB - image 20 - student project

PACKAGING

D1) Printed Labels and Hang Tags

NO LUCK CLUB - image 21 - student project

D2) Card Back for Enamel Pins NO LUCK CLUB - image 22 - student project

E1) WEBSITE: noluck.club

E2) Instagram: @jake_theripper

F1) Video:

A big thanks to Skillshare and Jeff Staple for organizing this. Thanks for learnin' me so good!

Jacob Breish

2

3