A name is just a word or two, right? That’s what we tell ourselves AT THE BEGINNING… But somehow this “simple” decision very often ends up feeling bigger than the whole business plan.

You’d think this would be the fun, light part of branding, but I know that for most people, it’s the exact opposite! It’s the place where doubt gets LOUDEST.

Because… You aren’t picking just a word or two. You’re choosing positioning, identity, long-term strategy, searchability, social media handles, first impressions, and the energy your brand walks into a room with. NO PRESSURE, RIGHT?!

Over the years, I’ve had this exact conversation with so many of my clients. The same hesitation, the same overthinking... So this course was born out of those conversations. Out of real doubts, real businesses in the making. It’s built from experience, pattern recognition, and the repeated question: why is naming so hard?

Here, we need to approach brand/business naming as strategy, psychology, and identity work, not just wordplay :)

This course is about naming your business in a way that actually works for you: strategically, psychologically, and practically, across real life and platforms like Instagram, TikTok, and YouTube.

We break down how business names function and how to choose a name that’s memorable without being complicated!

You’ll learn how to:

Define the role your brand wants to play in the market
Pick a name that supports your long-term growth (instead of boxing you in)
Evaluate clarity, memorability, and ease of use
Handle domains, @handles, and digital availability without losing your mind
Avoid legal headaches
Commit to a name with confidence

Who is this course for?

Creators, freelancers, founders, and personal brands at the beginning stages
People rebranding and wanting a more intentional direction!
Anyone stuck between too many “almost” names
Entrepreneurs who want a name that works across platforms and real life
People building something long-term, not just a short-term offer!

It’s especially useful if you tend to overthink, crowdsource opinions, or delay launching because the name doesn’t feel resolved :)

(It’s not a quick-name-generator class, it’s rather a decision-making framework)

I truly hope that by the end, you won’t just have ideas. You’ll have a clear framework for making a strong, future-proof naming decision, and the confidence to finally move forward!

J H

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