This course focuses on building your leadership skills while navigating the unique problems creative marketing teams face. We’ll address the following:

Key practices of great leaders you can put in place now that inspire others
Identify emerging talent for recruiting and tips to mentor direct reports
Navigate project difficulties and overcoming common blockers
Build metrics and reporting to increase production without micro-managing
Set department goals that build a strong team bond in and across an organization

Managing a creative team is no easy feat. We’ll talk about the nuances involved in building and managing a department that’s thriving and communicative. Beginning with honing your personal leadership style, we’ll address what best practices make leaders great bosses that direct reports enjoy working with. From there we’ll dive into common challenges, how to overcome them, techniques to build a reputable team and how to motivate and inspire to get results.

This course is designed to help any leader identify great talent, build a team that thrives through challenges, and avoid common pitfalls that grind on creative productivity. You’ll walk away with a plan to measure, report, and manage workload, as well as how to identify the right talent to hire into your team. We’ll also discuss the importance of building focused marketing initiatives that compliment your team’s talents and serve the bottom line of your organization. From understanding how to nurture skills and mentor varied personalities effectively, you’ll walk away more confident than ever. Everyone wants to work with and in well run teams that look forward to their initiatives. Let’s get you closer to running a high performing creative marketing team!

This course is for:

New managers looking for strong guidance
Experienced Creative leaders seeking inspiration and skill honing
Account managers, project managers, or anyone looking to understand the intricacies of a creative department
New emerging leaders: art directors, graphic designers, or ambitious career enthusiasts that want to build their leadership chops

Isabella Herrera

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