Create your own perfect structure

Project Description

Assignment:

Your class project is to create the perfect structure for your own business or for the two businesses I’m providing you with.

I selected the keywords and already did the work from lesson 6 and 7. So, your job is to organize them in a coherent structure. To do it, I would like you to use the method shown in lesson number 4.

Materials:

Use a spreadsheet (Google Sheet, Excel, Numbers, etc.)

Getting Started:

Depending on which business you choose, review 'Lesson 2: Perfect structure for a retailer’ and ‘Lesson 3: Perfect for a services company’.

Think step by step:

Find the big categories that would exist on a website
Find the different intents in this category
Check your work. Does each ad group has a unique intent?
If not, go back to the first step and try to find subcategories

Sharing Your Work:

Share your final structure with the class by uploading to the "Your Project" section. If you have any questions or need more tips, please let me know! I’m available here, on Twitter and on my LinkedIn profile if you wish to connect. If you have more business oriented requests, I also have accounts on Fiver and People per hour.

Take a look at my other classes if you want to learn more about Google Ads:

Irfan Mehmeti

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