About this course

This class will let you know everything you need to start using Service Design principles in your projects. We will learn how to make sure we understand our users. And how we can communicate to our team and other stakeholders how these user insights will affect our decisions moving forward. You will have the perfect foundation to work from to learn more about Service Design and Design Thinking.

In this course, we will:

Plan our project. We want to make sure that we have a clear plan for what activities we need to do and, approximately, how much time it will take.
Find and book interviews with people that can help us understand new things about our value proposition.
Perform the interviews. We will talk about what to think of when doing this type of interview to make it valuable and fun both for you and your participants.
Analysis, how do we make sense of everything we heard in our interviews?
Present Iinsights, how we best present our findings and communicate what our users need to our team and other stakeholders.

While I created this course for people who have never used Service Design or Design Thinking before, I hope it can still add value to anyone interested. If you are not a complete beginner using design thinking, I still hope you will learn something from seeing how I work.

About me

My name is Jacob - I am a Service Designer based in Gothenburg, Sweden.

In my work, there is often a need to introduce people to the process of Sevice Design, and it can quickly get overwhelming if there is too much theory when talking about these things. With this course, my goal is to help you get a practical starting point for using this method. I hope that this course will spark your curiosity and that you will reach out to me if there is anything else you would like to know at jacob@magnell.com

You can find more stuff from me on my web page magnell.co

Irene Martínez

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