If you're an independent designer or small handmade business owner interested in venturing into wholesale, this class series is for you!

You don't need and expensive e-course, or fancy equipment, or a marketing guru to help you create a successful wholesale line and strategy. All you need is a little planning and consistency to get your line into stores.

In this three-part series, I'll be sharing the strategies I've learned over the years while wholesaling my own handmade product line with Casey D. Sibley Art + Design. Over the course of three weeks, I'll be releasing classes on the following topics:

PART I: The Basics (CLICK HERE TO WATCH)

Learn the basic terms and strategies to begin wholesaling your handmade products. I'll start with the most basic question of all: WHAT IS WHOLESALE? Then I'll introduce you to:

pricing considerations, strategies, and examples
an overview of wholesale terms and policies
linesheets and a catalogs
tools of the trade for building your linesheets and catalogs
HOMEWORK! And resources for gathering ideas for your own catalog design :)

PART II: Building Linesheets and Catalogs in Adobe InDesign (THIS CLASS RIGHT HERE!)

I'll walk you through the basic tools for creating a cohesive booklet-format document in Adobe InDesign. In addition to getting started with this program, I'll also cover:

how to design either a linesheet OR catalog (or combine the two!)
considerations and techniques for laying out your product information in a clear and concise way
what information to include in your linesheets and catalogs for buyers
how to prepare your documents for printing
how to export your documents to PDF format and share with buyers digitally

PART III: Get the word out! (COMING SOON!)

If you make it, they will come...but you have to let them know you made it! In the last class of the series, I'm sharing my best tips and strategies for researching, contacting, and attracting potential retail buyers for your handmade product line. You'll be set with the lingo and marketing materials to start reaching out to your dream stores and building your wholesale business into a sustainable income.

As a full-time maker, I've been able to create a job for myself that I look forward to every day. I want to share what I've learned over the years with you. :)

Holly Rutt

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