Hello, I'm Gavin. I believe experiences matter.

For the past 25 years, my career has been focused on those four words. My work has centered around research that informs design to make products successful. This is not about "satisfaction," but what I call UX Adjectives and Adverbs. These are the words that evoke more tangible experiences, such as Intuitive, Engaging, Inspirational, Fun... These are the terms we want to hear about our product designs! This is where the bar should be! This requires pushing the UX envelope to new levels of design thinking.

I have taught UX at the undergraduate and graduate level for over 10 years--specifically at DePaul University, UC San Diego, Management Centre of Innsbruck, and recently at Northwestern University. I hold Adjunct Faculty positions at DePaul and Northwestern.

I want to bring what I have learned from working on UX in industry to a wider audience. I want to bring the science back into what we do in UX so students can explain the decisions they make when doing UX. I am currently a Managing Director at a Global UX Consultancy.

If you have any questions, please watch a session and feel free to contact me with any questions! We are in a small field, so I subscribe to paying things forward...

Regards,
Gavin Lew

Managing Director, Bold Insight

https://www.linkedin.com/in/gavinlew/

Gavin Lew

I believe experiences matter.

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