You’re cordially invited to join me… in my process of creating a well-designed and memorable invitation! Unleash your creativity and design a stunning and irresistible invitation that fits the aesthetic of any occasion. Invitations not only contain important practical information, they set the tone, and are the guests’ first impression of the event. The party actually starts once the invitation is sent out! Let’s design a showstopper!

You will learn:

The anatomy of an invitation and important etiquette to remember
Typography basics and how to pair different fonts
How to create hierarchy with type
Fool-proof compositions and beautiful layouts to use and reuse
The importance of tone and how it influences your entire design
(type, color and copy)
Illustration tips in Procreate
the finishing touches of adding text and exporting your design in Illustrator

You'll be creating:

An inspired invitation using the principles explored in this class. You'll be able to use it for your upcoming event, share on social media, add it to your portfolio, pitch to a company, or upload to sell on print on demand sites!

Why you should take this class:

Not only can invitation design be a lucrative design income stream, it can also be a rewarding experience! Memorable and effective invitations create human connections and generate excitement about the event. Recipients and hosts will want to hold on to the invitation as a keepsake afterwards.
Well-designed invitations are both functional sources of information and works of art, and finding the balance can be challenging.
Typographic hierarchy is vital and guides recipients to focus on the essential visual information. Good typography attracts attention, sets the tone, establishes order and conveys information to users.
Intentional font pairing is a great way to elevate your typography.
Learn some effective layouts for combining illustrative elements and type.
Jamie Alexander will provide insight into her artistic process that has led to her designs being sold through a variety of partners.

Who this class is for:

This class is for artists and designers of all levels who wish to venture into the world of invitation design. Whether you want to add invitations as a design income stream or design for a personal project, this class is for you!

Materials / Resources:

Jamie will be using Procreate on the iPad and Illustrator on the computer to design her invitations, so it is recommended to have at least a basic familiarity with this software.

Want to keep in touch with Jamie? Find her here:

Website

Instagram

Filipe Santos

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