If you are sending out emails to a list of subscribers, you should be monitoring your engagement rates. While email open rates average at 15-20% open rate, email still holds steady as the #1 marketing tactic that returns $44 for every $1 spend, sometimes more. If you’re seeing consistent open rates at below 10%, you’re in the trouble zone and something needs to be done.

This lesson will provide you with tips on how to avoid the SPAM filter and how to avoid being sent to SPAM by your subscribers. You will learn:

13 tips for avoiding the spam filter
Tips and tricks that you can do to help improve your engagement rate
Best practices for keeping an engaged list

Emily Holmes

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