Your Challenge: make someone in a business suit smile.

ASSIGNMENT

Make someone in a business suit smile.

This could be a public stunt or social experiment, or even just an interesting twist on everyday norms based on something you observed at a cafe.

Through the five exercises in the class, I'll walk you through how I come up with creative ideas for culturally disruptive projects – and I'd love to see yours in the Project Gallery.

DELIVERABLE

Share your observations and ideas in your Project Workspace. No need to complete all five exercises before sharing; begin anywhere, and post updates as you go along.

Camera Rollette: Quickly scroll through your phone's camera roll without looking, pick a photo at random, then share the story behind that photo. Is there a creative idea that could stem from this?
Observe and Report: Spend 30 minutes writing what you see in a public setting. Pretend you're an alien looking at this planet for the first time. Share your insights in your Project Workspace.
Rapid Ideation: Write as many ideas as possible on post-it notes. They don't have to be perfect; focus on speed and quantity. Take a pic of your post-it notes and add it to your Project Workspace.
Framing / News Headline: Share a one-liner that describes your stunt, as if it were an article in BuzzFeed or Huffington Post. Remember, "First Ever..." is a good place to start.
Public Intervention: Last but not least, if you're feeling valiant, go out and actually DO the social experiment. Update your Project Workspace with a photo or video as documentation.

Keep in mind, I'm not looking for a cinematic film or perfectly composed photo. It's just a visual to convey the story of your idea. I've included some examples below from fellow students to inspire you.

Can't wait to see what you come up with!

RESOURCES

Inspiration from fellow students

Recommended Skillshare classes

Personal Brand Manifesto: Who Do You Think You Are? (Adam J. Kurtz)
Choose Must: 10 Exercises to Pursue Your Passion (Elle Luna)
Captivation Marketing: Scientific Ways to Hook Your Audience (Ben Parr)
Storytelling for Leaders: How to Craft Stories That Matter (Keith Yamashita)
Going Freelance: Building and Branding Your Own Success (Working Not Working)

Elizabeth Evans

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