Ever wondered what the building blocks of a branding project is? If your mind went straight to logos, then think again! This class takes a deep dive into one of the most essential parts of the design process: the brand moodboard! This class is not just designed to guide you to creating a compelling and cohesive moodboard for your brand but also contains all the necessary steps before it.

This class will take you through a fictional client branding process using a fictional brief packed with real-world tips to prepare and shape you into a confident and strategic brand designer.

What will I learn in this class?

An understanding of why moodboards are important and strategic for any branding process
A detailed and thorough questionnaire example of what questions to ask a client before beginning a project
How to build an air-tight brief and strategy extracted from the questionnaire answers
A walk-through and insights on how to find and hunt for visual references using specific guidelines and categories
How to compile, filter and finetune your visual references on Adobe Illustrator
Using my specific format, you'll learn how to build your moodboard and visually manipulate your references
How to put it in a presentation format and tips on presenting to a client

What tools I need for this class?

1. Adobe Illustrator (this is where we'll construct the moodboard)
2. Adobe Photoshop (optional; it's mainly to manipulate your photo references if need be)
3. Keynote (I use this to present my work, but it's optional, you can stay and export straight off of Adobe Illustrator.)

Who is this class for?

This class is open to all levels of designers. Whether you're a beginner designer or a working professional, this class will not just help you learn and polish your moodboard curation skills but it will also teach you how to strategically build a brief and a strategy for a brand which will completely transform your design process.

Why should you take this class?

Being a skillful designer is only half the work. Great designers are also great strategists. This class will serve as an essential foundation to your design skills by being able to understand a brand, how to dissect keywords from a client, compile a brief and build a strategic visual moodboard. This class will leave you feeling more confident as a designer.

I'm very happy to have you here and if you need any feedback or have any questions, don't hesitate to post them in the class discussion board.

Eli Hidalgo

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