After every section of the course we have one assignment pointed out below, this is what we expect you to have done before you move on to the next section. As this course is practical and hands-on there are tasks (projects) you want to finish as we'll show you inside the lectures. Please finish the Assignments at the end of every section as written below.

INTRODUCTION

Introduction
What to Expect
GA3 vs GA4
Assignment: Understand the different Google Analytics versions and what you'll learn in this course.

SETUP

Set up Google Analytics
Install Tracking Code
Document: Install Tracking Code on Other Platforms (Skip in System)
Exclude IP Address
Demo Account
Dashboard Navigation
Assignment:

Before progressing in the course, make sure you've completed the following:

Created and Setup your Google Analytics account with Google Analytics 3 and 4 properties.
Installed the Tracking Code.
Excluded your own IP Address as a filter.
Accessed the Demo Account.
Understood the basics of the Dashboard Navigation.

Once completed, we'll see each other again in the next section!

ANALYZING

Traffic
Locations
Demographics
Pages
Sources & Channels
Behavior Reports
Compare Dates
Annotations

Assignment:

Before progressing in the course, make sure you've completed the following:
- Analyzed the total Traffic and Traffic increase on the Demo Account.
- Analyzed which Country the highest quality comes from on the Demo Account.
- Analyzed the Demographics and found the targeted gender and age on the Demo Account.
- Activated Demographics reporting on your own account (make sure you've got a Privacy Policy)
- Analyzed the Pages and found the best and the worst pages on the Demo Account.
- Analyzed the Sources and Channels to find the highest quality traffic on the Demo Account.
- Analyzed the Behavior Reports to understand performances compared to the site average on the Demo Account.
- Learned how to Compare Dates.
- Learned how to set Annotations.
Once completed, we'll see each other again in the next section!

TRACKING
Alerts
Track Leads
Track Sales
Analytics Intelligence
Thank You

Assignment: Before progressing in the course, make sure you've completed the following:

Set up Alerts for traffic drops and spikes.
Set up Lead Tracking.
Set up Sales Tracking (if you're running an e-commerce).
Used and understood Analytics Intelligence (insight tool).

Once completed, we'll see each other again in the next section!

Good luck
Love
Robin & Jesper

LINKS:
Google Analytics
Google Merchandise Store
Demo Account Access

Elena Kokareva

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