For my class project, I created a complete visual identity and marketing asset package for an imaginary skincare brand named Chaso (pronounced shaso).

Brand Name: Chaso (Derived from the French phrase "La chaleur du soleil", meaning The sun’s warmth).
The Mission: Chaso wants to bring everyone a ray of the sun on their faces. It features a premium formula containing Vitamin D, hyaluronic acid, and sunflower seed extracts.
Slogan: "We bring the sun to you!"
Target Audience: Anyone above the age of 16 looking for smooth, radiant skin, seeking to diminish uneven pigmentation, or simply wanting a high-quality daily skincare routine.
Visual Direction: A premium, warm cromatic palette featuring deep burgundy, soft cream, and sun-kissed gold accents to evoke luxury, warmth, and laboratory precision. I learned so much about spatial awareness, typography hierarchy, and brand consistency in Canva during this masterclass. I would love to hear your feedback on the layout and composition!

Business Card

Chaso Skincare - image 1 - student project

Chaso Skincare - image 2 - student project

Workbook

Chaso Skincare - image 3 - student project

Chaso Skincare - image 4 - student project

Chaso Skincare - image 5 - student project

Chaso Skincare - image 6 - student project

Chaso Skincare - image 7 - student project

Chaso Skincare - image 8 - student project

Chaso Skincare - image 9 - student project

Poster

Chaso Skincare - image 10 - student project

Denisa Apostu

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