Story is the single most important aspect of any video. You can have all the gear and the most stunning shots imaginable, but without a story, your video is just a viral act. In this class, you’ll learn how story transforms simple clips into unforgettable experiences, whether short-form or long-form.

What You Will Learn

How to define what a story really is and why it matters
A proven formula for structuring video stories
How to craft engaging hooks that grab attention immediately
Techniques for setting up your story effectively
How to build tension and emotion throughout your video
How to create meaningful change and reflection in your story
Choosing the right music to enhance emotion and mood
How your voice, tone, and delivery impact storytelling
Practical tips to make viewers care about your content

Remember, it's all about the story.

About me:

I have a master’s degree in medical physics and firmly believe that anyone can be creative, regardless of their background. I have been making videos since I was a kid, starting without a camera, drawing pictures in Paint and animating them in Windows Movie Maker. Since then, I have attended courses, read books, and analyzed creators and films for years to craft my skills.

Today, I work at Maha Studio, a professional German YouTube company, creating and editing high-quality videos.

Youtube: https://www.youtube.com/@mrchops
Instagram: https://www.instagram.com/edi.liang/

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🎵 If you are interested in the Music I use 🎵:

I used to doubt it for months, here were my 3 doubts:

1. Is the music really that much better? -> YES, seriously

2. Having the songs separated by stems, is it that useful? -> Definitely, removing the voices and having the instrumental is one of many uses I get.

3. What if I want to stop? What happens to the videos that were already posted? -> No worries at all! In case you want to actually stop, any videos that were already posted, still become copyright free.

I have one regret and it was that I didn't start using Epidemic Sound earlier. Not only because I developed later music editing skills, but also that the quality really did improve afterwards.

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Want to learn more about Long-form content?

I made a skillshare class "Level Up Your Long-Form Video". The strategies are indeed different between long-form and short-form. Feel free to check it out!

Want to learn more about Short-form content?

I made a skillshare class "Level Up Your Short-Form Video". The strategies are indeed different between long-form and short-form. Feel free to check it out!

Want to learn how to compose better for nicer looking shots?

I created a comprehensive guide "Mastering Composition".

What about trying new creative camera angles?

There are 7 levels to creative camera angles!

Connor Burkett

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