Your task is to go out there (in real life) or online and discover what you think are design layouts that are strong and cohesive. Take a picture or save them on your computer and I want you to label them with what basic Gestalt principle(s) they use. Not only do I want you to define which principle(s), but I would also like you to write a sentence or two about why you think that Gestalt makes it a better or stronger design.

For example: I love going to my local bookstore or grocery store to find book covers, magazine covers, package designs, bottle labels, wine labels and banners that may have some of these Gestalt theory principles at play. I also love visiting creative websites like behance.com and finding projects there for inspiration.

Here is a recent YouTube Short where I find books at the local bookstore. Or the Instagram Reel where I found many of the examples I used in the class.

Side Note: My Practical Guide to Design Theory PDF Book is Available now on Skillshare! It is a 200 page design theory book that goes over all things design theory! Also make sure to check out my free design newsletter.

Make sure to post your project in the project tab in the class! This will allow me and others to see what you find out there in the wild!

Once you learn these basic principles you will never see design the same way again! So go out there and enjoy this process!

I am going to list a few of the laws/principles we go over in the class:

Law of Experience
Law of Figure/Ground
Law of Proximity
Law of Similarity
Law of Simplicity
Law of Closure
Law of Continuation
Law of Symmetry and Order

Carla Cardoso

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