Design principles like contrast, balance, hierarchy are the building blocks of any type of effective visual communication. Without these basics, both design and content fall apart. The correct application of the principles creates a design that communicates it's a message clearly while making it look effortlessly sophisticated.

This class is mainly focused around theoretical material, the principles are studied tough observation of examples of the practical applications by other designers. The idea behind collecting, studying, and deconstructing other designers' work is that it gives you a better understanding of what components make up a good design piece. In other words, it gives you an answer to the question: why some design just seems to work?

In this class you'll learn:

What the 7 core principles are and how they work
How other designers use this principle in their works
How to correct your design using a design cheat sheet

Though the class is aimed at the beginners, creatives of all levels can take this class to refresh their memories of the fundamental basics.

I hope you'll enjoy the class.

Brianna Dalrymple

Dream. Inspire. Adventure.

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