How old are they?

Ages range between 20-35 years old.

Where are they?

My audience is located in Canada and the United States.

Where do they work?

They work part-time and full-time jobs at grocery stores, academic institutions, malls and gyms.

Where do they shop?

They shop at big box grocery stores like Walmart, the Real Canadian Superstore and Costco.

How do they spend their free time?

They spend their free-time hanging out with their friends, eating out, reading and playing video games.

What is their income bracket?

Their income bracket would range between $20 000.00 CAD - $60 000.00 CAD.

They are low to middle class.

How do they like to engage with products?

They like to engage with product pages on social media and in-person.

Where did your inspiration come from?

As I began my self-improvement journey, I could not find a place that taught me about the power of the mind, Terra Nova is that one-stop shop.

What is your “why”? Why does this brand need to exist?

Terra Nova empowers individuals to become the best version of themselves, while discovering who they truly are;

it does this while ensuring a base model of growth is being followed by its members.

Can’t go to the gym because you can’t afford the membership? We have calisthenics exercises.

Learning the basics of the bank and how to use debt? We have research.

Want to find your unique sense of style that aligns with your profession and your beliefs? We are your catalogue.

All of these experiences are research-backed. There is no better place for self-improvement than a community that wants to see you thrive.

What makes your product unique?

My product is unique because it is an entire community that recognizes a foundational base of growth, while using scholarly-research to back all evidence on topics discussed. This community also provides products related to the base of growth and ensures that members of the community are changing.

How does your product fill a void in the marketplace?

My brand owns space in the areas between parts of life; it doesn’t just stay in one place.

Braiden Pergis

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