Final Design:

Considering comments that I got after uploading my final draft, I finally decided to play off with the font but finally I preferred my original draft. Thanks for all of your wonderful and helpful comments.

Daytona Beach, FL - image 1 - student project

Daytona Beach is already the World's Most Famous Beach!

Daytona Beach not only is self called as "World's most famous beach" but also has a vibrant culture for biking and racing. Bringing thesse all to a branding mission is gonna be a challenging mission.

Daytona Beach, FL - image 2 - student project

Daytona Beach, FL - image 3 - student project

Daytona Beach, FL - image 4 - student project

OK! Here we go. I started from a few sketches but I just forgot to bring them home tonight! So I'll post that later. But following please find a few ideas that I brought to life using Illustrator.

Main concepts that I tried to focus on are:

1- Daytona Beach is a beach city of course!

2- The only beach in east coast that you can drive on the beach :D

3- Racing Culture

[updated]

I started searching a creating a board for logos relevant to topics like beach, city brands, racing, etc. You can see them here

Then I made my early sketches and as you can see I'm poor in drawing. That's why I usually prefer to use software even for sketching.

Daytona Beach, FL - image 5 - student project

Daytona Beach, FL - image 6 - student project

Then I started creating my first 5 draft logos for the first assignment.

Idea 1:

Daytona Beach, FL - image 7 - student project

Idea 2:

Daytona Beach, FL - image 8 - student project

Idea 3:

Daytona Beach, FL - image 9 - student project

Idea 4: I tried to resemple chekkerboard pattern on letter "O".

Daytona Beach, FL - image 10 - student project

Idea 5:

Daytona Beach, FL - image 11 - student project

Eagerly waiting to read your comments.

[update]

After reading many useful coments that I got, I felt the need to achive a higher level of abstraction to reflect concepts like speed or even beach and fun that people are supposed to experience in Daytona Beach. So I started developing a mind map and designed a few more sketches based on that.

Daytona Beach, FL - image 12 - student project

Daytona Beach, FL - image 13 - student project

I'm trying to find a core element to resemble: beach, speed, fun. So far that like this:

Daytona Beach, FL - image 14 - student project

Final Draft:

Daytona Beach, FL - image 15 - student project

Bahador Jamshidi

4

8