This project combines research and reflection to help you solidify your understanding of key digital marketing concepts and tools. It’s designed to get you thinking critically and experimenting with real-world applications.

Your Task: Complete the following activities in the downloadable workbook:

1. Define Key Terms
In your own words, define the core digital marketing types covered in the course (e.g., SEO, SEM, social media marketing, content marketing, email marketing). This will reinforce your understanding of each strategy.

2. List 5 Digital Marketing Goals
Think about what businesses or creators aim to achieve through digital marketing. What goals do you think are most important?

3. Research 5 Free SEO Tools
List five free SEO tools that can help improve a website’s visibility and performance. These tools will come in handy when managing your own marketing.

4. Test an SEO Tool
Choose one of the SEO tools and analyse a website of your choice (your own or one you admire).

Identify 5 improvements based on the results
Focus on areas like loading speed, keywords, structure, or on-page SEO

5. Explore Email Marketing Tools
Pick at least one email marketing platform (e.g., Mailchimp, MailerLite, ConvertKit) and list key features you find useful. This will help you decide which tool fits your needs in the future.

Share with the Class:
Once you’ve completed the workbook, upload it to the Project Tab.

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