Hi Faye,

I'm working on a Teabox design. My audience is a health-conscious, predominately female consumer, aged 25+, who usually drinks tea and fruit or herbal infusions. I want to also entice new consumers who are looking for a healthy alternative to coffee and other hot beverages. I want to help the consumer feel good about making an effort to maintain a healthy lifestyle and appeal to individuals who prioritize spending to ensure personal fitness and well-being. The easy part is that the information was given to me, so I didn't need to search hard and long, but I want to make sure I've captured the right target audience for my tea box packaging.

Teabox Design - image 1 - student project

Ayisha Price

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