By the end of this course, you will have created a proto persona for a project that you are working on or hope to work on in the future. A proto persona is a first draft of a persona that is not yet validated with solid research. However, it is an excellent place foundation for a user research effort. In particular, you can base research participant recruitment material and screeners on your proto persona.

In step one of this three-part activity, you will brainstorm who you think your persona is. In step two, you will explore your persona’s motivations for using your product. Finally, in step three, you will fill in a persona template, so you can walk away with a finished document that can drive your next steps in design and product strategy. Ashley provides two examples for you to follow - one from Audible and one from her business, Design and Think - so you will can easily follow along and successfully complete your project.

Ashley encourages you to share your projects on the Skillshare community, as well as on Twitter (her handle is @designandthink), LinkedIn (linkedin.com/in/ashleykarrux/), or on her website (designandthink.com).

Arman Ul Haq

Frontend Engineer

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