What if your art could sell itself? Not because you got lucky, but because you designed it with purpose from the very first mark. Design to Shine is a commercial art and art licensing class for artists who want to monetize their work, build passive income, and get their designs onto products that actually sell.

I've used this exact four pillar framework for over a decade to license my surface pattern designs and illustrations on more than a million products at major retailers including Target, Anthropologie, Urban Outfitters, Crayola, and Nordstrom. This is the strategy behind commercially successful art that most artists never learn, and it changed everything for my career.

Before we dive in: I've created two free bonus resources to go alongside this class. Grab them at catcoq.com/insider

Whether you want to license your artwork to brands, grow your Etsy shop, sell on print on demand platforms, or build an illustration portfolio that opens doors to real licensing deals, this class gives you the strategic foundation that most artists never learn.

This is not a drawing tutorial. There are no step by step painting demos here. Design to Shine is pure strategy + implementation. It's the business thinking behind commercially successful art, the part that turns a talented artist into one who actually makes money from their work.

What You'll Learn:

How to identify the hallmarks of your own artistic style and use it as one of your most powerful selling tools
How to identify your target audience and make creative decisions that speak directly to the people most likely to buy your work
How to design with a destination in mind, whether that's a greeting card, a tote bag, fabric, wallpaper, home decor, or a licensed product in a major retail store
How to read trends and filter them through your own artistic voice so your work stays authentic and commercially strong at the same time
How to combine all four pillars into a one sentence design brief, the same tool professional commercial artists use every time they sit down to create
How to use that brief to produce a finished, market ready portfolio piece you can actually sell, license, or pitch

Why You Should Take This Class: Most artists who want to sell their work are creating in the dark. They're making art they love, putting it out into the world, and wondering why it isn't selling. The problem is almost never talent. It's strategy.

Once I discovered the four things every best selling piece of art has in common, my art sales exploded. My surface pattern designs and illustrations now appear on products at Target, Anthropologie, Urban Outfitters, HomeGoods, Crayola, and more, and I've built a career that lets me create from anywhere in the world.

Design to Shine is how I teach that same shift to you. You'll stop guessing and start designing with intention so your art doesn't just look good. It sells.

Who This Class Is For: This class is for artists who already have a creative practice and want to take it further commercially. Whether you sell on Etsy, on print on demand platforms, or at local markets, or you're curious about getting your art licensed onto products in major retail stores, this framework applies to you.

All mediums and skill levels are welcome. Whether you paint with watercolor, work in acrylics, illustrate digitally in Procreate, or design in Adobe Illustrator, the four pillars work across every style and every medium. This class is about how you think as a commercial artist, not how you make your marks.

Bonuses: No specific tools or software are required for this class. The principles apply across every art medium, and everything you need to complete the class project is already inside the course.

I've also created two free bonuses for students who want to go deeper, but these are completely optional and not required to get full value from this class.

The Four Pillar Design Brief Workbook: A companion workbook built directly around everything you learn in this class, including a library of ready made design briefs organized by category so you always have a starting point when you sit down to create
Art Licensing Insider: A free bonus video module with a behind the scenes look at how art licensing actually works, from royalties to retail, including the specific themes and subjects that have generated the most licensing deals in my own portfolio over ten years

You can grab both free at catcoq.com/insider

Additional Resources:

Free bonus workbooks + Art Licensing Insider video module: catcoq.com/insider
Free Annual Trend Report: catcoq.com/trends
Mockup templates: creatsy.com
Trend Forecasting class on Skillshare
Newsletter + weekly Create with Cat illustration prompts: catcoq.com/subscribe
Instagram: @catcoq

Alora Kelly

Illustrator & Surface Pattern Designer

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