Design is nothing without the user, and the best way to find out what the user wants is to talk to them face-to-face.

In this class, we will cover everything you need to get started with conducting user interviews to collect valuable qualitative data that will help you humanize your designs. You’ll learn how to write a script...and how/when to veer off the script. You’ll learn how to listen to the user’s stories, and how to respond on the fly to a constantly adapting conversation. We will also discuss how to make your interview an inclusive and ethical experience so that your data represents the diversity of your users. I will also share some tips and tricks that I picked up during my time as an actor on how to (gasp) talk to strangers!

This class is intended for designers of all levels who are looking to inject their process with a healthy dose of empathy—all you will need is something to write on and something to write with!

Alicja Graczyk

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