Hello, I’m Alex and I’m a florist in Brighton, England.

I’ve been working with flowers since 2014 but my passion for flowers started when I was small and made rose petal ‘perfume' in my family garden. My clients laugh when I can name all the flowers they show me pictures of, but knowing what they're all called is my version of knowing everyone's name in the office. Having worked in flower shops in London and Bristol, I’ve made floral arrangements for BBC TV and Wimbledon Tennis players.

The name Webb and Farrer came about because Webb is my Grandma Jean’s maiden name and Farrer is my Grandma Olive’s maiden name. I wanted to use their names so I’d have them with me all the time and to remind me of their gardens that inspired me. In Grandma Webb’s garden I remember tottering down the garden path, underneath the apple trees that led to the greenhouse. Grandma Farrer had such a neat and tidy garden and amazingly enough, she used to let me run around and pull up the huge rhubarb leaves to use in my dance routines.

Alex Barton

Florist and Flower Workshop Teacher

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