Webmaxing is a revolutionary new way to learn SEO with no technical skills required. It's the essential knowledge that every blogger, small business owner and SEO student needs. And best of all it's completely free!

Module 1 – Avoiding SEO Scams and Cons

How to spot a SEO shark
How SEO sharks sell their services
SEO amateur giveaways
Ways to avoid the sharks and amateurs

Module 2 – Understanding Personalized Search

Why “guaranteed number one” promises are false
How the websites you look at affect what you see in searches
Why your location makes a difference
How to see search results the way other people do

Module 3 – How Search Engines Rank Websites

The two pillars of rankings, relevancy and authority
How search engines decide which websites to include (the index)
Getting into the search results … somewhere
The process search engines follow when someone carries out a search
Latent Semantic Indexing – how search engines 'know what you mean'

Module 4 – Understanding keywords

How trying to rank for the wrong keywords can cost you time and money
The gray tail and gray tail keywords
How you can find keywords you can realistically rank for
Managing your keywords

Module 5 – Helping Search Engines Understand your Site

Search engine crawler robots and what they do
How ignoring SEO can get you penalized
How to organize the basic structure of your website
Your domain name, website name and navigation menu

Module 6 – Optimizing a Page for a Keyword Phrase

How to choose your visible title
How to write content for people and search engines
What makes a good url
How to help search engine robots understand pictures

Module 7 – Basic Code Optimization for Keywords

How to read website code without needing technical knowledge
The relationship between the url, the title tag and the h1 tag
Organizing your header tags
Checking up on your meta description

Module 8 – Linking your Site's Pages Together

Understanding silo structuring
Helping search engines see the sections of your site
Breadcrumbs and Structured Data
How and when do use submenus
Managing your blog the right way

Module 9 – Being Secure, Fast and Readable

What you need to be considered secure
Checking your site in different screen sizes
Page loading speed
The Google Lighthouse project
How your host can determine your load speed
Optimizing image file sizes
When to consider Content Delivery Networks

Module 10 – Becoming an Authority

Links and link juice
The 6 factors of link juice
Seed sites
Getting links

Module 11 – Monitoring your progress

How you can know if your rankings are improving
Free tools every webmaster should have
The great mistakes of using reports

Module 12 – SEO in Online Marketing

How SEO fits into Online Marketing
How other Online Marketing options can boost your SEO
Why an Online Marketing agency is better than a SEO agency

Alessio Di Maria

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