Freelance Translator Website SEO Project Plan

Project Overview

This project focuses on creating an SEO-optimized freelance translator website to showcase services, engage potential clients, and generate leads. The process will involve comprehensive keyword research, sitemap creation, and strategic content planning and production, followed by SEO optimization and review.

Phase 1: Keyword Research

Task 1: Create Seed Keywords

Objective: Develop a foundational list of seed keywords related to freelance translation services.
Actions:
- Research common and industry-relevant terms such as “freelance translator,” “translation services,” and “certified translation.”
- Consider location-based keywords, such as “translator in [city]” or “professional translator for business.”
- Brainstorm specific language pairs (e.g., French to English translation) and niche translation services (e.g., legal, medical, technical).
- Record the keywords in a spreadsheet.
Responsible: SEO Analyst
Resources: Google Trends, competitor websites

Task 2: Expand Keyword Research

Objective: Use Google Keyword Planner to expand seed keywords into a comprehensive list of long-tail keywords that target specific client needs.
Actions:
- Input seed keywords into Google Keyword Planner and explore related search terms.
- Analyze search volume, competition, and user intent for each keyword.
- Identify long-tail keywords like “French to English certified translator” and “affordable medical translation services.”
- Export the list of keywords to Excel or Google Sheets for further use.
Responsible: SEO Analyst
Resources: Google Keyword Planner, SEMrush, Moz Keyword Explorer

Task 3: Exporting and Formatting Keywords

Objective: Organize and format keywords into a manageable spreadsheet for future reference.
Actions:
- Export keyword data from Keyword Planner into a spreadsheet.
- Categorize keywords based on relevance and user intent (e.g., service types, language pairs, translation niches).
- Filter out irrelevant or excessively competitive keywords.
Responsible: SEO Analyst

Task 4: Keyword Theming/Grouping

Objective: Group keywords based on themes for page assignment and strategic content creation.
Actions:
- Organize keywords into themes such as general translation services, medical translation, technical translation, and language pairs (e.g., French to English).
- Identify which keywords will be best suited for homepage content versus specific service pages.
- Ensure that each theme represents a distinct service offering.
Responsible: SEO Analyst

Phase 2: Sitemap & Page Inventory

Task 1: Map Themes to Pages

Objective: Create a detailed sitemap where themes and keywords are assigned to specific pages.
Actions:
- Create a page inventory to map out all potential website pages (e.g., Home, About, Services, Blog, Contact).
- Assign keyword groups to each page based on relevance (e.g., “medical translation” for the Services page, “French to English translation” for the French to English page).
- Ensure there is a page dedicated to each key service area to capture targeted keywords.
Responsible: SEO Analyst

Task 2: Landing Page and Form Planning

Objective: Design the structure of the homepage and key landing pages with clear calls-to-action (CTAs) for lead generation.
Actions:
- Design the layout for the homepage with sections for introduction, services, client testimonials, and contact form.
- Plan the structure of the “Request a Quote” form with fields such as name, email, language pair, and service needed.
- Ensure that forms are placed prominently and are easy to navigate.
Responsible: Media Specialist/Agency
Resources: Veyo Pool example, design wireframes

Task 3: Writing/Nesting URLs

Objective: Create SEO-friendly URLs that incorporate relevant keywords.
Actions:
- Write clean, simple URLs that describe the content of each page (e.g., “/freelance-translator,” “/french-english-translation”).
- Ensure the URLs are descriptive, concise, and keyword-optimized.
- Avoid complex URLs with unnecessary parameters or symbols.
Responsible: SEO Analyst

Task 4: SEO Metadata

Objective: Write SEO-optimized title tags and meta descriptions for each page.
Actions:
- For each page (e.g., Home, Services, Blog), write a concise title tag (under 60 characters) that includes primary keywords.
- Write compelling meta descriptions (under 160 characters) that summarize page content while enticing users to click.
- Use SEO tools to test and refine the title tags and meta descriptions for optimal length and keyword usage.
Responsible: SEO Analyst
Resources: SEO title tag/meta description testing tool, Yoast SEO plugin

Phase 3: Page Content Planning

Task 1: Page Template Design

Objective: Design a user-friendly page layout that supports SEO goals.
Actions:
- Develop wireframes and page designs for key sections (Homepage, Services, About, Testimonials, Contact).
- Ensure designs are responsive (mobile-friendly) and fast-loading.
- Focus on a clear navigation structure with links to all service pages.
- Incorporate elements like clear CTAs, contact forms, and client reviews.
Responsible: Designer
Resources: Veyo Pool page design example, design tools (Figma, Adobe XD)

Task 2: Copy Documents

Objective: Write SEO-optimized copy for each page, incorporating target keywords.
Actions:
- Write the copy for the Homepage, About, Services, and Testimonials pages.
- Incorporate identified keywords naturally, ensuring content remains readable and engaging.
- Use persuasive language to highlight the translator's skills, experience, and services offered.
- Ensure copy is well-structured with headers, bullet points, and concise paragraphs.
Responsible: SEO Analyst
Resources: Copy doc template, guide for SEO copywriting

Task 3: On-Page SEO Optimization

Objective: Ensure that all written content is optimized for SEO best practices.
Actions:
- Include primary keywords in key locations (headers, first paragraph, image alt text).
- Use secondary keywords in subheadings and throughout the copy.
- Ensure proper internal linking between pages (e.g., linking the Services page to the Testimonials page).
- Optimize images for faster loading (use image compression tools).
Responsible: SEO Analyst

Phase 4: Content Production

Task 1: Write Copy

Objective: Finalize all written content for website pages.
Actions:
- Finalize the content for all pages, ensuring it is SEO-friendly and engaging.
- Emphasize clarity, showcasing expertise in translation services while maintaining a professional tone.
- Tailor content for specific client groups (e.g., businesses, legal professionals, medical clients).
Responsible: Copy Writer
Resources: Guide for SEO copywriting

Task 2: Create Images per Page

Objective: Design relevant images for each page to support the content.
Actions:
- Design images that represent different services (e.g., icons for language pairs, professional images of translators working).
- Ensure all images are optimized for the web (compressed to reduce loading times).
- Include alt text for each image to improve accessibility and SEO.
Responsible: Designer

Task 3: Edit Page Copy

Objective: Review the content for consistency, SEO alignment, and readability.
Actions:
- Proofread all page copy to eliminate errors and improve clarity.
- Ensure that all keywords are naturally integrated, without keyword stuffing.
- Double-check for internal linking opportunities.
Responsible: SEO Analyst

Task 4: Approve Page Copy

Objective: Provide final approval for the copy before publishing.
Actions:
- Review all finalized content for tone, style, and SEO optimization.
- Ensure all pages align with the overall brand message and SEO goals.
- Approve content for upload to the live website.
Responsible: Project Owner

Project Milestones:

Keyword Research: Seed keywords, expanded keywords, and keyword themes grouped.
Timeframe: Week 1-2
Sitemap & Page Inventory: Themes mapped to pages, URLs written, SEO metadata completed.
Timeframe: Week 2-3
Page Content Planning: Page templates designed, copy written and optimized.
Timeframe: Week 3-5
Content Production: Final copy written, images created, content edited and approved.
Timeframe: Week 5-8

Project Timeline

Keyword Research: 2 weeks
Sitemap & Page Inventory: 2 weeks
Page Content Planning: 3 weeks
Content Production: 4 weeks

Notes

Primary Keywords: Freelance translation, professional translation, language-specific services (e.g., French to English, Spanish to English), specialized fields (e.g., legal, medical).
Pages to Focus On: Homepage, About, Services (with individual pages for each service), Testimonials, Blog, Contact.
SEO Tools to Use: Google Keyword Planner, Yoast SEO Plugin, Google Analytics, SEO Checker.

Aidan Luker

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