Digital Copywriting: Sell & Engage
Donna Townsend, SMM | VA | Entrepreneur
Schau dir diesen Kurs und Tausende anderer Kurse an
Schau dir diesen Kurs und Tausende anderer Kurse an
Einheiten dieses Kurses
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1.
Introduction
0:47
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2.
What is copywriting
3:18
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3.
Why is good copywriting important
6:54
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4.
What Does a Digital Copywriter Do All Day
5:31
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5.
How to become a copywriter with no experience
4:21
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6.
8 Elements of Great Copywriting
6:48
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7.
Writing Headlines That Hook
3:02
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8.
Understanding Brand Voice and Tone
2:33
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9.
Psychology Principles in Copywriting
3:56
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10.
Copywriting for Different Platforms (1)
4:47
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11.
Common Copywriting Mistakes to Avoid
7:10
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12.
Tools Every Copywriter Should Know
5:16
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Teilnehmer:innen
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Projekte
Über diesen Kurs
Unlock the secrets of writing words that sell, engage, and grow brands with Digital Copywriting: Sell & Engage.
In this beginner-friendly course, you’ll learn exactly what copywriting is and why it’s such an essential skill in every industry today. We’ll cover what copywriters actually do day-to-day, the 8 key elements of great copywriting, and how to get started with no experience.
You’ll dive into practical lessons including:
✔ Understanding brand voice and how to adapt your tone
✔ Writing headlines that hook your reader instantly
✔ Using psychology principles like urgency and social proof to persuade effectively
✔ Writing for different platforms – websites, emails, and social media
✔ Avoiding common copywriting mistakes that cost clients
✔ The must-have tools to build your skills and deliver professional work
By the end of this class, you’ll be able to:
✅ Write clear, persuasive copy for multiple platforms
✅ Apply proven headline and persuasion formulas to any project
✅ Build confidence to pitch your copywriting services as a freelancer or VA
✅ Understand the workflows, tools, and mindset needed to succeed as a digital copywriter
Whether you’re a freelancer, virtual assistant, social media manager, small business owner, or aspiring writer, these skills will help you connect with your audience, drive more sales, and build a strong, credible brand.
Who is this class for?
✔ Beginners who want to start a copywriting side hustle
✔ Virtual assistants wanting to add copywriting to their services
✔ Small business owners wanting to write better for their brand
✔ Freelancers looking to write words that convert readers into customers
No prior copywriting experience is needed – just your willingness to learn and write!
Praxisnahes Kursprojekt
Write a mini sales page to showcase your new copywriting skills.
Project Brief:
Choose any product or service you like (it could be your own offer or a product you love). Using everything you’ve learned in this course, write a short sales page that includes:
вє Headline – grabs attention and highlights the key benefit
вє Introduction paragraph – explains what it is and why it matters
вє Benefits list – at least three benefits focused on the reader
вє Strong CTA – clear call to action telling them what to do next
Project Guidelines:
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Keep it concise (around 150–250 words total).
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Focus on clarity, benefits over features, and persuasive language.
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Apply brand voice – is it playful, formal, motivational, etc?
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Use at least one psychology principle you learned (e.g. urgency, scarcity, social proof).
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Format it clearly so it’s easy to read.
Sharing Your Project:
Upload your sales page in the project section. This is a valuable portfolio piece you can use when pitching future clients. Feel free to comment on other students’ projects to share support and ideas.
Why complete this project?
This hands-on project helps you:
вє Practise structuring persuasive sales copy
вє Apply the 8 elements of great copywriting
вє Build confidence writing for different tones and styles
вє Start creating a copywriting portfolio to land clients
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