Content Mapping for Marketers: Build an SEO-Driven Strategy That Converts

Ready to turn your content from scattered to strategic?

In this class, you’ll learn how to use content mapping as your secret weapon to build smarter, more effective content that ranks, resonates, and actually drives results. Whether you're working solo or managing a team, we’ll walk through how to align your content with every stage of the customer journey, while making sure SEO, audience needs, and business goals all play nicely together.

Here are three reasons to take this class:

1. Learn how to build content that supports every stage of your marketing funnel.

2. Create keyword clusters that boost discoverability and organic growth.

3. Use data and audience insights to plan content that’s actually worth making.

Join me in this class and you’ll walk away with a clear, SEO-friendly content map tailored to your business goals. We’ll break things down step-by-step, from setting objectives to defining audience personas and building clusters that Google and your readers will love.

Whether you're a freelancer, in-house marketer, or brand strategist, this class will give you a repeatable system you can use for every campaign or website you manage.

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Alt Marketing School is a modern school teaching professionals how to market to hearts, not brains. Start with our seven days of tactics to learn how to implement better marketing in a week.

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How to Access The Workbook

You can access the links for your workbook and manifesto by downloading the resource on the Skillshare website via the "Projects & Resources" tab. Here's a helpful link with instructions [click here]

Please note that workbook can only be accessed directly through the website rather than the app.