How to Promote Your Book and the Importance of Marketing Your Book At Each Stage of Its Development Premium class

David ✏ Ault, The Writer Teacher

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10 Videos (20m)
    • An Introduction to the Course

    • Your Class Project for the Course

    • Marketing at Every Stage During the Researching, Writing and Publishing of Your Book

    • Evergreen Strategies to Optimise Your Author Website

    • A Reminder of Promotional Strategies Available for Authors

    • Engage with Your Readers Through a Suitable Social Media Channel

    • Don't Forget Amazon Author Central

    • A Brief Look at Book Advertising

    • Additional Optional Tasks

    • Final Thoughts and Class Wrap Up


About This Class


This class on MARKETING is Module Fifteen of the "17 'ings' of Self-publishing"

In How to Promote Your Book and the Importance of Marketing Your Book At Each Stage of Its Development you will learn various book marketing strategies that you should implement both before and after you publish your book.

In the class, you will learn about:

  • Marketing your Book during the Researching, Writing and Publishing of Your Book 
  • Evergreen Strategies to Optimise Your Author Website 
  • A Reminder of Promotional Strategies Available for Authors 
  • The Importance of Engaging with Your Readers Through a Suitable Social Media Channel 
  • Amazon Author Central

So go ahead and enrol in my class and I look forward to seeing you on the inside.

Please note that you can find direct links to the other classes in the series below:

The 17 'ings' of Self-publishing

Module 01 - The 4 Questions Every Writer Needs to Ask Before Self-publishing a Book

Module 02 - Planning for Freelancers - Create a Strategic Plan and Your Daily Work Schedule with WorkFlowy

Module 03 - Building a Writer Platform and Why it is Key to Self-publishing Success

Module 04 - Researching Your Book's Niche or Genre Before You Actually Begin Writing Your Book

Module 05 - Writing Productivity: The Writing Process and How To Increase The Number of Words You Write Each Day

Module 06 - Polishing The First Draft of Your Book - A Look at the Rewriting and Self-editing Process

Module 07 - The Importance of Editing Your Book and What to Do if You Can't Afford A Professional Editor

Module 08 - Sourcing Images, Illustrating eBooks and Cover Design for Self-published Authors

Module 09 - Format and Validate eBooks without Pulling Your Hair Out

Module 10 - Copywriting for Authors - Writing Copy for Your Book's Title, Tagline, Description and Back Matter

Module 11 - The Beginner's Guide to Publishing an eBook on the Amazon Kindle Store

Module 12 - The Pros and Cons of Amazon KDP Select and When an Author Should Consider Distributing Wide

Module 13 - A Step-by-Step Guide to Launching Your First eBook on Amazon

Module 14 - Learn How to Sell More with Reciprocity and the Power of Giving

9 of 9 students recommendSee All

Another quality class in this stellar series. Everyone wanting to create and publish ebooks should take the series.
Neil and Linda Shearing ☑ . Marketing online since 1997!

Hi David, good class on marketing. Thank you!
Anna Lynd

Live simply. Care deeply. Help cheerfully.





David ✏ Ault

The Writer Teacher


Currently on the How To Publish An eBook website, I am giving away a FREE online course for anyone who is interested in making a living (or at least a part-time income) from self-publishing.

Hello there, my name is David James Ault and I am now teaching over 50 classes on the Skillshare platform in the self-publishing and course creation niches.

I am a British ex-pat living in Slovakia, in the heart of Europe, with my wonderful Slovak wife, our three children and our English Bullterrier, Shaggy.

Having graduated with a BSc (Hons) Degree in European Business, the first part of my career was spent in marketing, especially in the tourism industry, and during that time, I completed my Postgraduate Diploma in Marketing, at the CIM.

In 2001, I moved from the UK to Slovakia, where I set up a tourism portal about Slovakia and wrote travel related articles and books. I also began writing my first novel.

During the last 15 years, I have written a number of non-fiction books in a variety of niches and set up a number of successful websites to promote my various interests. More recently, I have also been writing fiction and non-fiction books for teenagers and young adults and, in 2015, I set myself the goal of becoming a full-time author within the next couple of years.

I have an eclectic range of interests, including languages, writing, history, online marketing, design and travel. I also have a passion for cooking and eating healthy food, as well as the traditional Slovak dishes I have discovered, whilst living in the heart of Europe.

I have created a number of online courses for many of my niches and I have set up both the How To Publish An eBook and the Teach Someone A Lesson websites to impart some of the knowledge I have learned over the years to my students.