Copywriting for Authors - Writing Copy for Your Book's Title, Tagline, Description and Back Matter Premium class

David Ault, Writer | Teacher | Marketer

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12 Videos (19m)
    • Introduction to the Copywriting for Authors Course

    • Your Class Project for this Module

    • First Things First

    • Writing Your Book's Title

    • Making the Most of Your Book's Subtitle

    • The Importance of a Tagline

    • Writing Your Book's Description

    • Front and Back Matter

    • Writing Copy for Your Book's Front Matter

    • Writing Copy for Your Book's Back Matter

    • Additional Optional Tasks

    • Final Thoughts


About This Class


This class on COPYWRITING is Module Ten of the "17 'ings' of Self-publishing' course

You may have finished the writing, editing and formatting of your book, but I am afraid that you still have some more writing to do before you can actually publish your book. And this particular writing is nothing like the writing that you have been doing thus far.

I am of course talking about copywriting, which is a totally different skill from the writing of your book, but in many ways, it is just as important. And as you will soon find out there are actually a number of different places where it is essential that you write good copy.

In this particular class, we shall look at writing copy for:

  • Your book’s title
  • Your book’s subtitle
  • The tagline of your book
  • Your book’s description
  • The Front and Back matter of your books

So go ahead and enrol in my class and I look forward to seeing you on the inside.

The 17 'ings' of Self-publishing

You can find direct links to the other classes in the series below:

Module 01 - The 4 Questions Every Writer Needs to Ask Before Self-publishing a Book

Module 02 - Planning for Freelancers - Create a Strategic Plan and Your Daily Work Schedule with WorkFlowy

Module 03 - Building a Writer Platform and Why it is Key to Self-publishing Success

Module 04 - Researching Your Book's Niche or Genre Before You Actually Begin Writing Your Book

Module 05 - Writing Productivity: The Writing Process and How To Increase The Number of Words You Write Each Day

Module 06 - Polishing The First Draft of Your Book - A Look at the Rewriting and Self-editing Process

Module 07 - The Importance of Editing Your Book and What to Do if You Can't Afford A Professional Editor

Module 08 - Sourcing Images, Illustrating eBooks and Cover Design for Self-published Authors

Module 09 - Format and Validate eBooks without Pulling Your Hair Out

Module 10 - Copywriting for Authors - Writing Copy for Your Book's Title, Tagline, Description and Back Matter

Module 11 - The Beginner's Guide to Publishing an eBook on the Amazon Kindle Store

Module 12 - The Pros and Cons of Amazon KDP Select and When an Author Should Consider Distributing Wide

Module 13 - A Step-by-Step Guide to Launching Your First eBook on Amazon

7 of 7 students recommendSee All

The short videos helps getting the details without a lot of padding.
Every aspect of the copy needed to 'surround' your book is mentioned in this class. Don't be afraid to toot your own horn! Dig in with great hooks with your title, description, front and back matter, etc. You know you read those before purchasing a book. Make sure you give your fans the reason why they need to purchase your book.
Kimberly Purcell

Just Want To Make and Learn Stuff





David Ault

Writer | Teacher | Marketer


Currently on the How To Publish An eBook website, I am giving away a FREE online course for anyone who is interested in making a living (or at least a part-time income) from self-publishing.

Hello there, my name is David James Ault and I am now teaching over 50 classes on the Skillshare platform in the self-publishing and course creation niches.

I am a British ex-pat living in Slovakia, in the heart of Europe, with my wonderful Slovak wife, our three children and our English Bullterrier, Shaggy.

Having graduated with a BSc (Hons) Degree in European Business, the first part of my career was spent in marketing, especially in the tourism industry, and during that time, I completed my Postgraduate Diploma in Marketing, at the CIM.

In 2001, I moved from the UK to Slovakia, where I set up a tourism portal about Slovakia and wrote travel related articles and books. I also began writing my first novel.

During the last 15 years, I have written a number of non-fiction books in a variety of niches and set up a number of successful websites to promote my various interests. More recently, I have also been writing fiction and non-fiction books for teenagers and young adults and, in 2015, I set myself the goal of becoming a full-time author within the next couple of years.

I have an eclectic range of interests, including languages, writing, history, online marketing, design and travel. I also have a passion for cooking and eating healthy food, as well as the traditional Slovak dishes I have discovered, whilst living in the heart of Europe.

I have created a number of online courses for many of my niches and I have set up both the How To Publish An eBook and the Teach Someone A Lesson websites to impart some of the knowledge I have learned over the years to my students.