Copywriting for Authors - Writing Copy for Your Book's Title, Tagline, Description and Back Matter Premium class
- 1x (Normal)
Introduction to the Copywriting for Authors Course1:11
Your Class Project for this Module1:00
First Things First1:07
Writing Your Book's Title1:21
Making the Most of Your Book's Subtitle0:42
The Importance of a Tagline0:47
Writing Your Book's Description3:54
Front and Back Matter0:25
Writing Copy for Your Book's Front Matter2:29
Writing Copy for Your Book's Back Matter1:26
Additional Optional Tasks2:47
About This Class
This class on COPYWRITING is Module Ten of the "17 'ings' of Self-publishing' course
You may have finished the writing, editing and formatting of your book, but I am afraid that you still have some more writing to do before you can actually publish your book. And this particular writing is nothing like the writing that you have been doing thus far.
I am of course talking about copywriting, which is a totally different skill from the writing of your book, but in many ways, it is just as important. And as you will soon find out there are actually a number of different places where it is essential that you write good copy.
In this particular class, we shall look at writing copy for:
- Your book’s title
- Your book’s subtitle
- The tagline of your book
- Your book’s description
- The Front and Back matter of your books
So go ahead and enrol in my class and I look forward to seeing you on the inside.
The 17 'ings' of Self-publishing
You can find direct links to the other classes in the series below:
Class Projects 2 See All
No projects have
been added yet
No projects have
been added yet
7 of 7 students recommendSee All
Every aspect of the copy needed to 'surround' your book is mentioned in this class. Don't be afraid to toot your own horn! Dig in with great hooks with your title, description, front and back matter, etc. You know you read those before purchasing a book. Make sure you give your fans the reason why they need to purchase your book.
Just Want To Make and Learn Stuff
Currently on the How To Publish An eBook website, I am giving away a FREE online course for anyone who is interested in making a living (or at least a part-time income) from self-publishing.
Hello there, my name is David James Ault and I am now teaching over 50 classes on the Skillshare platform in the self-publishing and course creation niches.
I am a British ex-pat living in Slovakia, in the heart of Europe, with my wonderful Slovak wife, our three children and our English Bullterrier, Shaggy.
Having graduated with a BSc (Hons) Degree in European Business, the first part of my career was spent in marketing, especially in the tourism industry, and during that time, I completed my Postgraduate Diploma in Marketing, at the CIM.
In 2001, I moved from the UK to Slovakia, where I set up a tourism portal about Slovakia and wrote travel related articles and books. I also began writing my first novel.
During the last 15 years, I have written a number of non-fiction books in a variety of niches and set up a number of successful websites to promote my various interests. More recently, I have also been writing fiction and non-fiction books for teenagers and young adults and, in 2015, I set myself the goal of becoming a full-time author within the next couple of years.
I have an eclectic range of interests, including languages, writing, history, online marketing, design and travel. I also have a passion for cooking and eating healthy food, as well as the traditional Slovak dishes I have discovered, whilst living in the heart of Europe.
I have created a number of online courses for many of my niches and I have set up both the How To Publish An eBook and the Teach Someone A Lesson websites to impart some of the knowledge I have learned over the years to my students.