work flow process of scheduling videos and promotion | Philip 'dm' Campbell | Skillshare

work flow process of scheduling videos and promotion

Philip 'dm' Campbell, Decentralised Your Life

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8 Lessons (18m)
    • 1. 1.0 - introduction to my digital marketing

      1:51
    • 2. 11. - being accountable to yourself

      3:59
    • 3. 1.2 - twitter moments still have promise

      2:50
    • 4. 1.3 - five words i consider before making

      2:50
    • 5. 1.4 - ideas for the next video you make

      3:49
    • 6. 1.5 - take part in the project

      0:31
    • 7. 1.6 - the roundup

      2:06
    • 8. 1.7 - share, review and go premium!

      0:12

About This Class

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DAY NINE

in this course. ..

  • wanted to share my process of how i schedule and put together workflow
  • how i micromanage my skillshare daily courses and be ready each day
  • why using the studio.twitter.com/library could make you better at building moments next year
  • five key areas i consider for every video that i record and share
  • ideas for the next video that you make

i hope your enjoying the daily courses as part of my skillshare advent calendar for 2016.

did you go premium yet?

Transcripts

1. 1.0 - introduction to my digital marketing: course today wanted to share my process of how I schedule and put together the workflow for putting videos out. Initially, I was going to do this just for Twitter, but actually grew out of a sense of what I think about and how I got videos together. How I micromanage my skill share courses on a day to day bases and how I serve those up on Twitter with the pictures and the video. How I actually go through that. And I'm gonna be using moments Twitter moments more in 2017 to have more of an impact because I've been looking at the analytics. And actually Twitter moment seems to be the go to place on that platform right now. There's been many times in the last couple of months where I've thought about getting rid of Twitter altogether. Get rid of my Twitter account. Too much white noise. It's the social network that I started on on our field, very fun towards. It's very much the first mover advantage, and it's not dead yet for me. So I want to give it a kind of last shot, and I think Twitter moments is something where I should concentrate my time. Also going to be discussing why using the studio doctor to dot com forward slash library could make you better at creating those Twitter moments next year. They're really working hard behind the scenes Twitter. That's what I feel in terms of trying to make a media library place where you can put your content to be the go to place where you can share that stuff because it works together really well with that news component, that kind of real time sense off Twitter, and I think they're really trying to hone that kind of messaging behind the scenes. They're also trying to make it a bit more by a friendly. I know that Disney dropped out off the purchase because of the adult content and just the nature of Twitter. I think if they could fix some of those areas and that can find a buyer than Twitter could go on a on another upswell of the next couple of years. But it's kind of make or break I feel for Twitter right now. Also want to discuss five areas I consider for every video that I record and share and why you should as well ideas for the next video you made because I know a lot of people say, I know I need to do video, but I don't I don't know how to start that I want to talk about All right, let's get into the course 2. 11. - being accountable to yourself: The best thing I can say is keep a log. You can jump into any state of mind Today I woke up wanting to record 23 courses on Just didn't have that mental clarity to get going, had a coffee, have my breakfast. Normally, I'm sprightly ready to go just really cloudy. No ableto like function and record the videos. I went for a bit of a war, came back, looked in my Googles bread she and could see exactly where I needed to be, what I needed to do, how much time and space I've got. I didn't get it recorded today. Could I recorded tomorrow. I gave myself enough leeway that I could have recorded these three videos on Thursday. So I gave myself two days off getting my head straight, and I think it's important to have something that you could jump back into any state of mind. And no way you're at on built myself a little bit of breathing room a couple of days ago because I know what I'm like. I know what my head state could be like and get very stressed of anxiety, or I'm just My clarity is completely gone jumped into YouTube this morning and watch a few videos and then just caught caught up with that for an hour. So having something that keeps you a countable is super important, being ableto update and quickly get to links, saves you time. If you're digging around and you're adding to that stress, it becomes laborious. It becomes frustrating, and then, in the end, you just get annoyed with it to the point that you switched to do something else. So this is a way of being accountable to yourself. I need to do these actions to create these result in that Google Google spreadsheet has completely changed the way that I create content for the courses. You have to treat it like a business. You have to turn up every day, and I think Twitter is exactly the same. If you put your marketing efforts down into something that makes you accountable, you will get a lot more done. Pair toe, work your energy patterns around the work for May. Recording in the morning is the only way that I could get things done after maybe 23 o'clock in the afternoon. I just cannot record it. And what it is. It's just some kind of morning energy that they have. I think if I drank coffee all the way through today, it wouldn't matter. I'm just in front of the lights that could be anywhere in any time zone any time. The day at my body clock energy for recording videos for sitting in front of the camera is definitely morning energy to work out when you work best. It might be that you worked best in the middle of the night and prepared toe work around those energy patterns going back to the Twitter bit. All of this is relevant to the Twitter marketing, but having tweets and status updates of ready to go and having the descriptions done before you actually start creating the moment will give you a head start many times where you get in front of the screen. You get to the library, you look at it and you just like that. I don't have the assets ready. I don't know description. I'm not quite sure what I'm making. And then you're just pushing stuff out for the sake of pushing stuff out, which doesn't have the right momentum, doesn't have the right consistency to it just becomes part of that white noise toe having something ready to go. I have days 9 10 11 ready to go. Havel. The descriptions. Really, all I need to do is shoot and edit on a done understanding when that remote audience is active on when they're most likely to engage. Is is important to have been putting stuff out daily in the morning UK time, and I'm stalling to see from the trend data on skill share especially, and on Twitter analytics that certain times of day 11 oclock am in the morning in the UK and later on in the day about six or seven o'clock UK time, which is roughly five hours East Coast is a good time for me to engage because it's early morning people are waking up. People are looking at what tweets are new on what new things have posted. Also, I know it goes out to 792 people on my skill share list. They get a new course in their email box every day, so I'm kind of calculating what time that people might leave a review or they may communicate back to meet I'm leaving some time in their me to engage with those people because that's super important to is that you have to reflect on the stuff that you've put out, and if people are like, yeah, this is great but it's missing something had a perfect example yesterday had a guy from you to me voted one of my rated one of my courses, three stars and then got back in touch me two months later and said I was a bit harsh. I went through the description, actually said the basics of slack. I pushed up to five because you delivered on what you said you were going to deliver. Have to spend some time to make sure I communicate to him and add it to my list that the things that he wanted that I put into that course that's the engagement factor for me. 3. 1.2 - twitter moments still have promise: I want to use Twitter more, Believe it or not, in 2017 I need to have a bit of a coal and a refresh. I don't feel the network of people that I have on Twitter at the moment necessarily aligned to things that I want to do. You probably need to take a lot of the chat, have a big call, cut a lot of people out. Refresh that network by refreshing that network. I'm going to get different people. Different voices pop up on my Twitter feed, and that's why I'm looking for in 2017. I like to have a refresh at the beginning of the year. I think Porton as well, to get a barometer on what the audience of remote audiences looking for, what they're involved in and how you can fit it in. That is the stuff that you're working on that may be relevant to their audiences. So the Twitter Media Library is hugely powerful, and I'm really not using it. No, I've noticed in the Twitter back end, looking through the analytics. Don't some real work in there to make it better for a content creator for a social media marketer to really organize the assets that they use in their tweets to cross reference video clips. Rate analytics now to look at individual tweets connected with them, who responded to him, not using. Get in the way that issue butin. So I'm going to spend a lot more time focused on the analytics on the video library in Twitter. I suggest that you do the same. Imagine video content pieces for year round. Virtual worker plus moments, I think misses the move for me. Next year's I want to make specific bits of content around certain regular yearly event Saira virtual worker and help them indirectly with me. Create for two moments around that content, making sure that I've got stuff going out at relevant points of the year. I'm already doing that with my Advent calendar, have already created certain courses at certain time. For instance, I've got one at the end off the year for people looking for a new job because I know a lot of people are gonna be looking for new work at the start of the new year. I'm trying to get to the point where I'm creating very specific content for a very specific audience. I think hiring somebody on up work for $5 an hour from the Philippines. If you've got that video content library or sorted in, Twitter will make creating moments a lot easier. Is a great platform to push not only courses, quick tips, time sensitive moments and evergreen content I believe will do really well, especially if you're pushing those people back to your blood to your newsletter, sign up and getting some AdSense revenue. That way, if your virtual assistant has allowed the assets they need for the year, it's easier for them to build a media calendar for the rest of the year. And that's my intent for next year. I've got 100 courses planned. I'm gonna make graphics. They're all gonna be unique, and they're gonna go out at certain times of the year connected to certain events for certain courses I've created A lot, of course, is across the board now and now I want to use the benefit of social media by using Twitter and Facebook to promote those courses that a pretty evergreen useful all year round the VPN stuff. For instance, getting a v p. M sort on the machine. People need to think about their digital legacy of creative courses that can be promoted at any time throughout the year. 4. 1.3 - five words i consider before making: So what do I think about when I create videos? Here's the five words that I think about every time that I'm making a video beer skill share course a YouTube video. I go through these five things when I puts the phone intent. What am I trying to say by putting out a video on that topic? Do I have something to offer by putting that video out? What is might intent is my intent to just gain money. Is it intent to build audience on my opening? A dialogue I always consider the intent of the video, and if I just feel like it doesn't have any intent, and I'm just being apathetic and lazy about pulling stuff out sometimes I just pulled that video. I don't I don't actually push it up. The amount off tweets I've written, the amount of videos are according that I've never posted. This just didn't fill. It had an intense educate. Will people walk away with new knowledge? Will it assist them to get by in their digital work on a daily basis? If it doesn't educate people on really, what are you doing with that piece of content? Interaction will they get back in touch with me, and will I be ready for that interaction when they do? I just recently had an interesting business meeting set up, which is happening later on today, where I pushed out, of course, about a project that I did three years ago and now might have the opportunity to do some work with that potential client. Three years later. I always wonder by putting some of these courses and tweets and videos out whereabouts on the spectrum that will resonate with people when they're ready to get back in touch Me. Do they have everything they need to get back in touch? Remainder. They have my social accounts, my email addresses. Do I put links onto my video? Um, I opening a friendly door, Always considering the output. I also think about the best outcome. I was trying dream quite big. What will be the best positive outcome for what I'm doing when I put a video one of a review up when I'm talking about a specific service, what I'm really trying to do a my trying to get their attention? Do I wanna work with them to want to be a brand advocate What would be the best outcome for that video? It makes you really focus on the content of that video. If you think about the outcome, what will be the biggest best outcome from having a discussion about a certain topic that people listen, that people engaged, that they actually take your advice? They hire you to do the job things important factor when creating a video, vanity or value. And I'm always on the fence with this one. Um, I just taking part. I might just say I like this to Where am I bringing value, which creates value between me and another person, that bringing fresh ideas to the mix. And they're to be think, Yeah, I like that. Like your enthusiasm, you can add to this discussion you're bringing pair value to it, and then on the other side of it, which is me all over on sitting on the fence. Is this just a distraction? Is it just vanity? I'm I'm just taking part because I have the ability to take part. I have the tools to be able to take. So these five areas in 10 educate interaction, best outcome, vanity or value whatever video you're making, whatever message you're putting out for your small business putting together on Twitter moments, do consider these areas. 5. 1.4 - ideas for the next video you make: it's okay not to know what you want to make next. To start with the title and stop and think tend to create a notebook with the titles of What I Want to Talk About. Something might get me frustrated. Something might get me annoyed. I see something that could be something better. Block chains got me really excited the moment in terms of media makers and artists, and I don't always go into writing a full block post. I just write the title and I stop and think about the different categories off that topic that I want to talk about on. Break that down into bullet points. Gather those assets together, considered recording some B roll, some audio, some graphics and animations. Look up. Some Wikipedia entries cross reference that information to make sure it's actually true. We've got a lot of fake news out there these days, spending the time creating crafting these moments better by collecting all these things together will make sure that you make a better piece of content. It will make your twitter moments stand out. If it's relevant, go have a look at how the BBC website reports on news these days not only did a report on a specific news item underneath the news item, they have four or five links that say, Did you know about this? This is how it got started. I really liked that approach. You really educated, Informing the viewer. I know there's a lot of apathy from myself when it comes to consuming content that sometimes I'm just watching. I'm not listening. I think it's important to consider all of the elements to really get your message across. Tell your most authentic story not what the crowd says As a group. Don't be a sheep. What you want to say is important. You're going to get a group of people from one side, the Internet troll, giving you flak, giving you abuse, giving you the usual things that you find in modern day society. Unfortunately, these days at street level, and then you're going to find the other people who are gonna be the lurkers. Maybe we're just underneath the radar, looking in, checking in, seeing where you're out in terms of your life, your ability, your talent, your skill, what you're trying to achieve, and you may find that those people communicate with you. in different ways. Maybe no in a public Internet kind of way, telling your most authentic story about the frustrations, annoyances, skills, your adaptation to the way that things work in line. Makes for interesting reading on Perfect With a moment. Save people time. People always want more of it back. Create that extra time for a red. A little block post this morning about a 15 year old. It works incredibly long hours and how they excite hustling to get their little projects off the ground before they get to 18 along people think off startups and teenage startups. That's starting at 18 years old after they finish score bowlers. A lot of startups now CEO CTO starting at 15 years of age and just hustling as well as their school work. They've got a business. They've got some kind of structure that they can start on. They've got a job already waiting for them. They realize that the time is now. Bots and AI are coming along and replacing a lot of those jobs they're compelled to create . If they create things that save people time, then they're gonna benefit from that. In their early teenage years, Share real world examples, something you have actually done. Not just heard about somewhere. I see this quite a lot. Be a practitioner of what you say, especially when you're building Twitter moments and putting content out there in the world . Show a real world example. Show your workings. Show people how you built. That doesn't matter if you don't know the perfect way, you don't have the perfect skill being open about the fact that you're missing some skills is just is important as the end result. I feel like we miss out a lot on that these days that people think they need to have full production quality. Four k video. Amazing Titles It looks like TV. If that was the case, then TV stations wouldn't be getting behind YouTubers as brand abacus to push their shows. It's the opposite where around It's flat. TV has now become almost desensitized because it is linear because it is expected. Where is some of the banister is on the Internet that rule video blogged loose style, that transparent, open style, that unscripted style. Share that real world example and you'll see your your marketing efforts bringing in better results 6. 1.5 - take part in the project: right, then the five step project. Go to your project in the bar below Pond. Awesome Project Title in the project. Worst based. Be creative. Include pictures and the steps you took. What are you doing on a daily basis for your marketing efforts? Do you have a media calendar? Do you put stuff together on Twitter? Even used Twitter? Are you a Facebook person? I would love to know where you spend most of your time doing Mark eating a lot of people, especially on skill sharing you to meet use forums a lot to promote that coupons to get people to sign up. Pick a sweet cover image. If you don't have one gonna know my doc pictures, click, Save sweet and you're done. 7. 1.6 - the roundup: all right, answered the round up process and spending time on the work rather than the frustration makes the work for me more of a hobby. And if your job is a hobby, if you're getting up every day and you're treating your job like a hobby, that it doesn't feel like work. And it used to be. For me, especially my teenage years, going to work was a chore. Getting up being fixed in between those hours, my seven and three shift in my twos. 10 shift. I'd go to work with my hair all over the place. My jacket. I eat the same sandwiches every day, and I hated it. I absolutely hated it. I knew I had to do it because it was bringing money in a regular time every month fell into that lifestyle existing rather than living so process and spending time on the work rather than the frustration. Don't spend time being frustrated that things that work spend more time on building up the process off. How you're going to deliver these things. Be Twitter moments, your marked in or your courses crushing that process down to a series of steps that fits into your regular day to day life is for me the game. If you can fit in that series of steps A set of two hour sprints 2466 hours a day, 32 hour sprint. Today if you can crush those down into steps, then you win the game than the rest of your days. Free for you to do what you want. And that's kind of how I operate in my day to day life. You have to be that stranger with digital. I think sometimes you get it right and sometimes you get it wrong. Trying to get ahead allows you to start to predict how things are going tobe A Sometimes you get it right, Sometimes you get it wrong. The key to this is to be present President. When you make those decisions, this is gonna happen next year. If you could start to get into that headspace of where things are probably gonna be, you could start creating content ahead of time so that when you get there, people are excited about it. You've got, of course, out three months or six months before and you're in a real prime position to take a lot of audience to be. Come a practitioner appear practitioner for that group of people looking for that information. Hope this gave you the focus to get a workflow in place. Also, to think about your Twitter strategy for 2017. Are you even using Twitter? Are you on Twitter? Follow me at Phil Campbell on Twitter. If you are, I'm trying to cut through the noise. Put out a call. Some of that rubbish minute white noise. Thanks for watching Today. I will catch it resumed. Take care. Bye. 8. 1.7 - share, review and go premium!: while I have you enjoyed the course, Please share and review the course. It really does. Help me out. Click on the triple dot button. Leave a review shared with Twitter and Facebook. I'll catch up with you.