Product Strategy: Simplified and Demystified Premium class

Vasily Starostenko, Product Manager

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10 Videos (44m)
    • Introduction: Products, Success, Goals, Reading

      4:45
    • Class Project: Go to Market Strategy

      0:48
    • Part 1 Core Concepts

      3:04
    • Part 2 Definition of Success

      2:43
    • Part 3 Product Strategy and Product Lifecycle Stage

      1:33
    • Part 4-1 New Product Strategy

      13:52
    • Part 4-2 Go To Market Strategy

      5:10
    • Part 5 Growth Product Strategy

      5:40
    • Part 6 Mature Product Strategy

      4:46
    • Conclusion and Reading Recommendations

      1:23

About This Class

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In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.

Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.

12 of 12 students recommendSee All

Vasily has a fantastic, no-nonsense approach. Highly effective if you are able to focus (otherwise it is recommended to listen twice :) )

220

Students

2

Projects

Vasily Starostenko

Product Manager

Product Manager at Uber. Lived in Russia, US, China, India, Cambodia. Love traveling and exploring the world and new things of any kind.

Focusing on growth and in particular on profitable growth. Love large numbers, big fan of operations and operational excellence.

Advising startups and happy to offer advice on tricky problems. Email [email protected] or text 650-523-4953