Launch Your Google Analytics System + Popular AUTOMATION TUTORIAL (Eazl's Growth Hacking Toolkit) Premium class

Davis Jones, Co-founder of Eazl

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12 Videos (1h 40m)
    • Let's Dive into the World of Google Analytics

      1:58
    • How to Measure Engagement and Actions Taken

      1:47
    • Source/Medium: Where's the Good Traffic Coming From?

      2:18
    • How to Measure Traffic Volume and User Retention

      1:33
    • Optional: Reva from Digital4Startups on Google Analytics

      31:54
    • Let's Start Working With Google Analytics

      2:07
    • SideBYSide: A Short Tour of Google Analytics

      6:33
    • SideBYSide: 4 Boosts for Your Analytics Account

      4:46
    • SideBYSide: Create a Custom Analytics Dashboard

      5:44
    • SideBYSide: How to Set Up a Goal in Google Analytics

      3:51
    • BONUS: Customize and Automate Your Analytics (Premium Tutorial)

      27:59
    • The Growth Hacking Series Outline and Logistics

      9:51

About This Class

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Join the Leading Indie Business Education Community on the Web! // Course v3.0

Part 2 of the Complete Growth Hacking Series! In this section, first you'll learn about three kinds of important metrics tracked by Google Analytics (GA). Then, you'll learn some intermediate implementations of the platform.

Series Overview

The Complete Growth Hacking Series "Virtual Table of Contents"

  1. Build a Digital Marketing Framework That Works
  2. Launch Your Google Analytics System + Popular AUTOMATION TUTORIAL
  3. How to Use Data when Growth Hacking with Digital Marketing 
  4. Advanced Digital Marketing: Landing Pages and Conversion Funnels
  5. How to Manage Your Marketing Budget
  6. Social Media Best Practices for Your Business
  7. How Viral Marketing REALLY Works
  8. Easy Ways to Improve Your Website's SEO in Less than 30 Minutes
  9. Storytelling: Tell Emotional, Authentic Stories for Your Business
  10. Email Marketing Framework and List Building
  11. Online Advertising Basics
  12. Bonus Interviews

13 of 14 students recommendSee All

Clear explanation for beginners with clear instructions to lay out a base to grow from. Also a great conversation with a specialist that gets more into the big picture view of data, such as how certain things can become important over time or how analytics will continue to develop to give more meaningful results.
Georgia Gibbs

Designer/Artist

654

Students

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Project

Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the venture-backed career acceleration platform based in San Francisco. Prior to starting Eazl, Mr. Jones was a professional recruiter (or “headhunter”) with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the San Francisco market, where he identified, recruited, and placed top talent with well-known firms like Wells Fargo, Western Digital, and the Kendall-Jackson family of companies and with many small and medium-sized organizations like hedge funds, wineries, real estate development firms, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a technology consultancy serving institutional clients like the World Bank, the US State Department, and the governments of Mexico, Italy, and Canada.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his work with international students entering the job market. Mr. Jones earned a bachelor’s degree in international economics with a focus on international development (with highest honors) from Sonoma State University and an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist.