Web Copy That Works: Create Your Brand-Driven Content Strategy

Frank Marquardt

1 Videos (59m)
  • Creating Your Content Audit + Competitive Analysis

    • Content Strategy Lecture (59:16)


About This Class

So, what is a content strategist, anyway? Content strategists plan for content creation, delivery, and governance (on, for instance, a company's website and other web properties) — but what that actually entails can vary dramatically. Not all content is created equal. That's why it's critical to think strategically about what you're creating and whether it's consistent, meaningful... Read More

Frank Marquardt

Frank Marquardt is the Director of Content Strategy at The Barbarian Group in San Francisco, CA and the Founder and on the Steering Committee Member of the Bay Area Content Strategy Meetup.  He has worked with companies that have included Kashi, Sams... Read More