Apple to Jay-Z: Start Building a Multi-Billion Dollar Brand
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About This Class
"Mr. Berger presented a series of questions. .. including whether a company can build a brand without advertising. .. case studies on Volvo, Apple, Google and Jay-Z, dissected each brands' elements, like the product sold, the brand's values, and tone of voice. "- "Returning to Industry's Roots With Lessons in Branding, " The New York Times Everything is a brand today. From the obvio... Read More
"Ron Berger is one of the great masters of brands. An opportunity to spend two evenings with him listening, watching, and working through case studies will be an invaluable investment in the careers of those who attend. it will also be enormously e... Read More