- 1x (Normal)
Assignment: Capture Overhead1:36
Shooting from the Helicopter4:13
Editing the Final Photo14:44
About This Class
Join photographer and Havas Chief Creative Officer Jason Peterson as he shares his approach to aerial photography and reveals techniques to help you take amazing overhead photos for Instagram and beyond. This 30-minute class includes an exclusive helicopter ride over New York City; inspiring insights about the artistic icons that inform Jason's signature style; and practical tips on scouting locations, mobile iPhone editing, and more. By the end of the class, you’ll have the skills to take an incredible overhead shot of your own—from a bridge, building, staircase, or any other structure.
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Jason's creativity is on another level and planning and understanding what you are shooting is key to an even better outcome!
Jason Peterson is a photographer, creative director, and executive with more than 20 years of creative experience in television, print, interactive advertising and brand identity. Currently, he holds the title of Chief Creative Officer at Havas Worldwide Chicago Group & North America.
He is an expert in concept and strategy development, with a proven ability to motivate creative teams to deliver standout creative for high-end campaigns. Jason was a driving force behind Coke Classic’s “Real” campaign and has an innate understanding of the millennial target. His State Farm “Hot Tub” work was a huge online hit, with more than 500,000 views and 200-plus parodies, and the line “Can I get a hot tub” was a trending topic on Twitter.
Jason targeted the general young adult market with a McDonald’s Super Bowl spot featuring LeBron James. He also led the national launch of the McRib sandwich and handled sports and music sponsorships. Other prestigious brands he has worked on include Target, Samsung, Wrigley’s, Reebok, Vitamin Water, Comcast, NBA, State Farm and MTV/VH1. Formerly, Jason was Executive Creative Director at Translation nyc (an IPG agency), where he worked on Target, Wrigley’s and the McDonald’s millennial effort, just to name a few.