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12 Videos (53m)
    • Class Overview

    • Class Project Overview

    • Making Money Selling a Product

    • Marketing a Product

    • Making Money Selling a Service

    • Marketing a Service

    • Making Money Selling a Product

    • Marketing an Experience

    • Marketing Assets & Opportunities

    • Active vs Passive Income

    • Getting Paid!

    • Final Thoughts


About This Class

A music career is not what it once was- “starving artist” can be a thing of the past. There are more and more ways independent musicians can increase their income. 

In this course, we will look at the three different areas musicians are making money- through selling products, selling services, or selling experiences, and the different active and passive income that all three can offer. Students will create a Money Manifesto based on their Goal Tracker and create a research and outreach log, among other tools to help them get a handle on creating income.

This class is for any musician looking to increase their income, whether they are just starting to turn their music hobby into a serious career, or they are a seasoned songwriter with several records under their belt or are developing a love for commercial and film scoring.

I created this class because I used to look for a concise course just like this. I've compiled my decade of touring, performing, recording, licensing and crowd funding successes, in addition to 650 hours of career coaching training, into this one course. 

Don’t let anyone tell you it’s not possible to make it as a musician today. I’ve done it! (And you can find out more about me at


12 of 12 students recommendSee All

Excellent course and very informative for a beginning artist.
Really informative and concise, including practical examples. Suitable for anyone who wishes to unlock many possibilities in making it in the industry. Management skills are key to growth.





Cheryl B. Engelhardt

Music Business, Creation & Branding

Cheryl B. Engelhardt is passionate about supporting anyone developing a creative career. She spent over ten years writing, recording and producing pop records, touring around the world, and garnering dozens of TV and film placements of her songs all while developing a substantial career as a composer for commercials and films. She has given workshops and spoken at universities and music conferences including SXSW about how to develop a creative career, the importance of brand alignment, and how to use specific (and FREE) tools to achieve the biggest impact in marketing your brand. Cheryl runs her own music creation and sonic marketing studio, CBE Music and writes courses for musicians, many of which can be found at In The Key Of