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11 Videos (1h 5m)
  • Concise Message and Pitch

    • Trailer

      02:09
    • A Concise Value-Driven Message

      03:56
  • Know What is News

    • Know What Is Newsworthy

      06:42
  • Unique Data

    • Offer Up Unique Data

      01:52
  • Understand the Journalist

    • Under the Journalist's Coverage Area

      04:23
  • Journalism Lingo

    • Know the Lingo

      02:36
  • Emailing Etiquette

    • Send Awesome Emails

      08:24
  • Twitter

    • Tweet It Up

      02:58
  • Reverse Pitching

    • Behold the Power of Reverse Pitching

      02:05
  • Final Tips for Success

    • Final Tips for Success

      01:42
  • Build an Effective Press Kit

    • Wrap-up and Feedback Session

      27:57

47

Projects

1,162

Students

About This Class

Join me for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup. What You'll Learn Concise Message and Pitch.  You'll learn how to craft a concise, value-driven message to explain what your startup does. Know What is News.  You'll learn to supply writers with interesting, relevant news when it arises. Unique Data.  If... Read More

Erica Swallow, Tech journalist, digital strategist, lover of life

I'm a New York-based tech and startup journalist. I contribute to Forbes, Mashable, The Huffington Post, and Entrepreneur, and my work has also appeared on CNN, USA Today, Business Insider, and American Express OPEN Forum, among other sites. In my p... Read More