intro to social media graphic creation | Jason Trueblood | Skillshare

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intro to social media graphic creation

teacher avatar Jason Trueblood, Knowledge & Experience summarized

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

1 Lessons (18m)
    • 1. Mini Course SkillShare Final

      18:07
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About This Class

In this mini course students will learn the basics of how to create social media graphics to WOW followers, grow the audience and engage more social media users.  This course requires the use of Adobe Photoshop so please make sure you have this set up before starting this mini course.

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Jason Trueblood

Knowledge & Experience summarized

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Transcripts

1. Mini Course SkillShare Final: Hello, everybody. I am Jason Trueblood here with black dog designs. And today we're gonna be going over how to create your own social media posts using Adobe Photo shop and a couple of other different methods that are really easy and really smooth for anyone to use. So a little bit about myself, I've been designing social media assets or sales and marketing collateral or presentations for the last five years. I've been freelancing with this business and consulting with other businesses off the last two years. I've worked with 50 50 plus clients all over the world during that time. You know, it's really cool. And what's really different, in my opinion, is I don't have a traditional graphic design background. Ah, I I self taught their videos and courses like this YouTube and ah, you Demi and skill sharing all these different courses in all these different places on of wrapped all these skills together and really learned how to do it more efficiently and more effectively. So getting started, just we're gonna go over the high level stuff, and we'll dive into this more in detail during the actual course. Ah, but step one. Make sure you have Adobe Photo Shop. If you don't have it, go get it. Go to adobe dot com. It's only 10 bucks a month. You can just get photo shop in light room. It's pretty cheap. Two, we're gonna go through Hajto Quick photo shop tour. We're gonna work through our files set up and how that all works that we're gonna show you how to save your p a PSD file as a template. So you don't have to recreate a each time you want to make a post. So So let's dive into this course and see what it's all about. All right? So, getting started, the first thing that we need to make sure that you have set up on your computer is Adobe Photoshopped. Adobe has a bunch of creative cloud plans where you can get all of their their different Softwares or some of them. Um, but for this course, all we need is Adobe Photo Shop. So if you go to adobe dot com and navigate over to their creative cloud Ah, you'll you'll arrive on this this screen here and so we're gonna wanna come down here to the bottom and look at sea all products Because again, we're just looking for the photo shop, and I believe it comes with light room. Um, so over here on the left for individuals were looking for the for the photography plan. 20 gigabytes is just fine. Yep. So this comes with photo shop and light room. Um, we're not gonna be going over anything in light room in this particular course. Ah, but it's the photo shop photo shop software that you need. Ah, So you just by a click by now, download it if you that's if you don't have photo shop set up. If you haven't set up, that's great. We're gonna go ahead and dive into a little bit of tour of Photoshopped. But again, if you don't have it, go ahead and download it and then ah, positives course and pick it back up once you have Adobe Photoshopped all set up and ready to rock. So now that you have a photo shop downloaded and opened up on your laptop or desktop, we're ready to dive in s. So we're just gonna do a quick little tour right now of all the different features and Photoshopped what we're gonna be using, um, so we're not going through everything in photo shop. Obviously, there's a lot of features involved in this software. Ah, but we're just going to be going through the basics of what we're gonna be using and how we're gonna be using it. So over here on the left hand side of the screen, there's a toolbar. You can customize it appear in view. Um, along the top part of the menu there, I've just customized the features that I use. I use a lot over here in the toolbar. Uh, obviously we have file. This is where you save open, open, different images, export, etcetera, edit. You can edit individual portions. You can transform or rotate. Ah, that's that's canvas specific. Ah, features their image. This is where you can. You can edit specific parts of an image like the contrast or the brightness of the shadows . You can do a lot of different things in there. Layer is if you get a bunch of different layers going on inside your photo shop image, you can group them together and then name the groups so that you can search through and find different things that you want to edit Ah, within your within your image, we're not going to using type or select or filter three D or view in this particular course . Um, so that's just a really quick tour. Um, again, what we're gonna be doing in Photoshop is really is really a small portion of what this software has to offer. So we're not gonna be going to in depth on the different features and functionalities of photo shop, just what we're gonna be using in this course. So getting started here, our end goal is to create a social media asset. Some of those might have text on them. Some of a might just be an image. We're gonna go through a couple of different scenarios and figure out how to put them all together. So the first thing we want to do is create our canvas. So we're gonna go to file new, and this populates a window and allows us to create a new new document here. Ah, you can set up different templates here in photo shop if you use roughly the same the same image over and over and over again. Um, but for this for this, we're going to use. We're just gonna enter it in manually. So social media likes square images. Social media platforms like Instagram and Facebook don't like images that are really disproportionate, because it's hard for them to display on there on their ah user interface. So would I always do is create square images. So we're gonna go with inches and we're with five inches by five inches, and then the resolution is pixels per inch, and 300 is the max and photo shop. So we want to create the highest quality social media graphic that we can. So we're gonna use 300 and then we hit create, and it populates a square that's five inches by five inches and has a 300 DP I resolution. So this is our basic template. It's really easy to create. Obviously, we did it in about 10 seconds. Um, but now the next step and this is really handy if you're creating a lot of social media images is to save this as a template. So that way you don't have to go through those steps every time. It just saves a little bit of time down the road. And if you're creating a lot of on middle saving a lot of time. So we're gonna go to file. We're going to save as and we're going to navigate to are the place where we're going to save these on our desktop. So now that we've arrived at where it where we want to say this on our desktop, we're just going to label this as, ah, social media template workable on there. So we know it's edible will save it as a PSD file, which allows it to be workable if you if you, uh open it again in the future. So there we go. We've created our canvas. We've saved the canvas as a templates. We can open it up and use it later on. Ah, and later on in this course will be showing you a couple of other templates. Ah, ways to save these as templates. So it'll allow you to move a little bit quicker and really pop these things out at the speed that you want. So now that we have are our canvas and we're ready to roll here, we're just gonna make a really, really, really basic social media post. Um, and let's just pretend this is for a business and we want to just say something about our brand. So we're gonna use a white background. And so over here on the left hand side, this little tea is our tax to box. So we're gonna create a text box, and you just click you left, click and hold down to drag it across the screen. And this isn't set in stone. You can adjust the size of your text box later on. Typically, what I do is I put it as biggest possible and then I'll shrink it down over time. Um, it just makes it easier to type in. So right now, when we created the text box, it defaulted to 90 90 point font, which is obviously entirely too big. So over here at the top of the screen, we are going to click the font size, and we're gonna drop it down to 30 point font and we want to change our fonts over here along the top on the left hand side. We're gonna change it to this fund. I have no idea how to say this font. It's something. Sands Fira sands for arrests ends. Whatever um, that's a fun we're gonna be using for this. So we're gonna go ahead and click that we're gonna left the line it so we can text or type . Um And so now we've got our text box created. We've got our font. We we've adjusted our font size. Now we just want to type out the message. Oh, let's make up a business here. This is a let's, say, interior design business. So one type of a message here. So we have a little problem now that we've typed out all of our tax here. So the spacing obviously is really off. So what we want to do is come over to the top right corner, a photo shop here and select the character icon. This is gonna open up the character, the character editing window, which will allow us to do a bunch of different things. And we'll talk about this more in depth as we progress here. But over here on the right hand side of this window, it says 190 points and then has a little arrow a two biggest two arrows going either way. Ah, with a couple of a icons in there. That's talking about line spacing. So we right now the reason our sentences are lines of copy or so far apart is because the line spacings off. So we want to go ahead and shrink that down to a normal, normal, normal size here and was gonna do that. I speak a little bit. So we go. We have our first basic group of copy inside our or image here. So we have our copy. We we actually want to make this copy black. So we're gonna click the text icon on the left hand tool bargain, and we're gonna highlight all the text, and we're gonna come up here to where it is gold. And we're gonna pick a pick like, kind of a flat, black looking color boom. And since we're just using a white background and font and copy Ah, we want to go ahead and increase the font size a little bit just to make it seem a little bit more full, and we're gonna move this down spacings a little bit better, and we're gonna increase the line to be saying Okay, now we have our image kind of edited the way we want it and we have a copy. We're gonna We're gonna make some small tweaks to this to really make it make it stand out . So we got a copy in here and for this example, let's just imagine that our interior design company, their colors are like this flat black that we already use for the text. And let's just say a red color. Um, So what we want to do to really make this thing jump a little bit more off the page is we want to highlight a specific portion of the text, so we just want to highlight the personality portion of the text. And then down here in the bottom left corner is another place you can change color, but we're just going to do it from the top again. So we're gonna click on this black, and we're gonna change this toe like a darker red color. There we go. So, by doing this weekend, we can mess with and fiddle with the different aspects of the copy so we can draw attention and emphasis to specific portions of the image. Um, so again, this is just a really, really basic social media post or you know, some some graphic that you can share or use however you want. But you know, again, the purpose of this course is primarily to create Social media post for your brands that looked really good and really clean. So if we just want to take this a step further, we can do a couple of different things. Um, you know, if your brand or let's actually let's just pretend this interior design the company has a little bit of personality and likes to do things that aren't like, you know, always traditional. So let's highlight the personality, personality text that we already made red. And we're gonna make that a little bit bigger, so it calls it out a little bit more, and then we're gonna re center it on the page there. It's a little too big. Should shrink that. We made it a little too big, so we're gonna bring it back down. It's 47 now, so we're single with 43 home, and some else that's really cool is appear under view in the top top toolbar. Here you can allow the rulers that's this, this ruler at the top of the screen and on the left hand side of the screen, and that will give you a judge of where things layout on the page. But what's really handy is you can implement guidelines. So if you click, if you left click and hold down on the ruler, you can implement guidelines, and this will allow you to ensure that all your copy is lined up in photo shop, which is is extremely helpful for creating these sorts of things. So I'm really comfortable with where this is again. Our goal for this specific example. And we're gonna go through, like, four or five other ones eyes just to create really basic post that says something about your brand. So in this case, we want to say something like, since we're pretending this is an interior design company, we wanted to say, Make sure your house is a stunning or make your house is as stunning as your personality. Um, just something to push push the brand content out there. The brand message out on social media really basic, you know, obviously, now that we've gone through this, it only takes a couple of seconds. Um, so now we're gonna go through how to export how to export and save your image. So saving and exporting your images really simple and photo shop, it makes it really easy. Keep in mind, we first save this as a template. So we're gonna wanna not We don't want to overwrite the template that we already saved. So we're gonna go to file and we're going to save as and it takes us back to the folder that we saved our template, which is fine. So right here, we're gonna put we're just gonna title this brand message one there's something really simple and for this one were gonna save it as a photoshopped file. So if we realize that there's a spelling mistake or something down the road, we can reopen it, and it will show us exactly where we left off. So there we go. We've saved it as a Photoshopped file. So now we want to export it so we can actually use it. So we're gonna go to file export and we're going to export as and here's a bunch of different options most of time. The default options are exactly what I go with. Nothing too crazy here, except for the top under format. We want to save it as a J peg, not a P and G, just to ensure that there's nothing crazy going on. There's no transparency that we've allowed. Ah, those sorts of things, Um, here. So if for whatever reason you've created too big of an image to upload on an instagram or Facebook, you can adjust the quality here. Um, and really, what that will do is just shrink the size the overall size of the file, um, down So you won't have any trouble uploading it most of time. If you created at five inches by five inches or under, you're not gonna have any issues. Um, but if you do for whatever reason, here's a good police where you can adjust it. So we're just gonna go down here at the bottom on export all and we are going to, um, Sanel worth the the file that we want to export this. Since it's finished, we wanna you go to finish and we're just gonna title this the exact same thing. Brand message one and save it. And that's exporting it. It has been exported. Um, if you want to go check out the file and make sure it's, you know, done right. We go down to our file manager here and go to finished and we can pop this image open and then we go. There's our social media image ready to be posted. Thank you for checking this video out on how to create social media posts using Adobe Photo Shop. There's a full class available on this. We just touched on a few key points. Thanks for watching.