iPhone & Android Video Shooting by Video Service Hub | Heather Hukari | Skillshare

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iPhone & Android Video Shooting by Video Service Hub

teacher avatar Heather Hukari, Video Teacher, PhoneVideo101

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

17 Lessons (51m)
    • 1. Intro and Overview

    • 2. Why Use Video?

    • 3. What is Composition?

    • 4. Dominance and Filling the Frame

    • 5. The Rule of Thirds

    • 6. Creating Depth

    • 7. Focus

    • 8. Aspect Ratios

    • 9. Camera Distance

    • 10. Camera Movements

    • 11. Lighting

    • 12. Sound

    • 13. Stability

    • 14. Looking Your Best on Camera

    • 15. How to Prepare to be on Camera

    • 16. Putting it All Together

    • 17. Behind the Scenes: Shooting a Marketing Video

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About This Class

When I tell people I work in video a common question I get is “What’s the best camera to use…a Sony FS5? RED? a DSLR?” These are great cameras but the correct answer is: the camera you have with you. And luckily in this day and age, you pretty much always have a camera with you; in your pocket, your purse, your backpack, YOUR HAND. It’s your phone!

Why don’t people shoot more video on their phones? I have a few theories:

  1. They are intimidated. They're not quite sure what they are doing, so they just don’t do it. Or, maybe they’ve taken video before and it just turned out terribly. So their confidence level is low.
  2. They don’t know what to do with footage after it is shot. And so they have tons of short video clips that just sit on their phone, in the cloud, in iPhotos…never to be viewed again or shared with the world.
  3. They’ve never made a video from start to finish and have no idea how rewarding it feels.

In this course we address all these issues head on. You CAN learn to make video with your smartphone. I teach basic composition so you know how to make a shot look nice. We talk camera movements and shot variety to make your videos more interesting, along with how to get good light, sound and stability. 

If you'd like to then learn to edit, you can take my other course: iPhone and Android Editing by Video Service Hub. I teach editing using a really cool app, KineMaster. Editing video is a bit technical and can be tricky, but we walk through it slowly to make sure you get it. And then…ta-da, you’ve made a video from start to finish! You’ll leave with confidence in your ability.

If a picture is worth a thousand words then doesn’t it make sense that video is worth...ten thousand words? Join me and make video with your phone!

Meet Your Teacher

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Heather Hukari

Video Teacher, PhoneVideo101


Video is everywhere. More video content is uploaded every thirty days than major television networks created in the last thirty years. Whether it’s to sell an idea, market your business or create cool vacation videos, no doubt you’ve thought about making videos.

But it can be intimidating. It’s daunting to get in front of a camera, make everything perfect and end up with a polished piece worthy of sharing.

Luckily, you found me. With 20 years of experience in the video production field, I definitely KNOW video.

Over that span I’ve had the opportunity to work with clients like Chipotle, IBM, Fox Sports, Re/Max, Chipotle and more. I may be one of the fastest editors around. At least that’s what Kristin of SimplyBe Magic (“... See full profile

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1. Intro and Overview: Hey there, welcome to video. Made it easy. I'm Heather, your teacher. I've been making videos professionally for almost 20 years. I had a dad that shot a lot of home video, so I don't know, maybe it was just in my blood. But my passion for video started in my early teen years. Only smart phones had been around back then when I was starting, it would've been so much easier. But as it was, I had to gather professional route, had to learn how to make videos using clunky, heavy expensive gear. Learn how to edit on souped up computers with professional software, which is all great. But once smartphones came around and they continue to get better and better, I really just fell in love with this medium to make video. It's a camera, like a really pretty great camera that's in your pocket. You always have it. Anyone can make a cool video if they just know a few tips on how to. So I've been teaching people exactly that. How to make videos using their phones for the last couple of years. Enough about me though, let's talk specifically about this course. The goal is to teach you the basics you'll need to know to make great video using your phone. And here's a quick look at what you'll be learning, how to compose a shot. This is something that's applicable for video and photos filming techniques. This will cover camera movements and best practices. Then it will talk about some advanced additions like lighting, sounds, stability. These are all optional things to add to your filming, but they go a long way towards making your video look more professional. Then we'll talk about how to look and feel presentable on camera. And at this point, I'll ask you to go film, practice the skills we've covered so far. All right, ready to start? Let's go. 2. Why Use Video?: Hey, quick side note before we jump into why you should use video, there's one, I'll let you know that it's the middle of summer and my fireplaces on and I'm wearing long sleeves. This is because I think it looks cool to have a little motion and the background. So hence the fire. And I think I looked really good on this color. Hence, the long sleeves I'm burning up. Let's go more video content is uploaded in 30 days, then major US TV networks have created in 30 years. This dot is a couple of years old now, so I imagine it's even higher. But what this tells us is that there is just a crazy ton of videos being made and shared. Are they all good? No. Could they be better? Yes. Hints you taking this course right? Here's the next one. Marketers who use video grow revenue 49% faster than those who don't. What this tells us is that video is simply an industry standard if you have any kind of business, be it in the form of social media presence or to showcase your products is just become a must. Online shoppers who viewed demo videos are almost two times more likely to purchase then non viewers. And I totally get this if I'm shopping online and there's a little demo video about a product, I'm very likely to click on it and check that product out. Then it's very likely that that will sell me the product. People spend on average 2.6 times more time on pages with video, which means people are watching these videos. It's not just me watching the demo of a product while I'm shopping online, including a video on your landing page can increase conversion by 80 percent. This is a website of a physical therapist practice here in Denver. The owner, Jamie, who took my course actually, he's got this nice little video on his landing page. This is a great idea. A potential customer can click Play and gets no a little bit about Jamie, a little bit about the practice. This brings me to my next point. Video is a good medium for connecting with people and speaking to your customers. People like seeing and hearing other people. Jamie also uses video and a personal way with clients. I was recently getting treatment from one of his therapist and I emailed in saying, Hey, I was feeling pretty good and I think I was ready to end my sessions. Jamie email me back and sent a video that he made specifically for me explaining his thoughts on what I needed to do for full recovery. Wanted to reach out SJ, but I wanted to talk to Laura, talk to you, just kinda see where she sought in your case was I thought this was an awesome way to answer my question. It was thoughtful, it was personal, and it just took them a minute or two to make. And finally, completely aside from marketing or moneymaking, but he was a great way to preserve your memories. I still love watching my home videos from when I was a kid and now I have a son myself, and I filmed him all the time. It's invaluable to me and I hope one day he'll think so too. So video, video, video, it's everywhere. Let's learn how to make it better. 3. What is Composition?: Composition is simply the placement or arrangement of elements in a frame. So if you're looking at a scene that you're about to shoot, whether it's video or photo. Pause for a few seconds and give it some thought. What am I viewers going to see? How are these elements arranged? Is it pleasing to the eye? Would a lot of people don't realize is that they have a lot of control over the composition of the shot. It's up to you, the person behind the camera, to decide what the viewer is going to see. To help you understand good composition, there are some guiding rules. I'm going to cover five that I think go a long way towards our goal of making good video. If this section particularly peaks your interest though, you can search rules of composition on the internet and get just tons of info on the subject. 4. Dominance and Filling the Frame: As the person behind the camera, you need to know a little secret. People are lazy, and I don't mean that in a bad way. It's just that when someone is watching your video or looking at your picture, they don't want to be tasked with figuring out what they're seeing. They want you to make it very, very clear what they're looking at. Don't make them do more work than they have to. With that in mind, let's talk about dominance. Our first roll, what I mean by this simply is what or who is the dominant subject? Take a look at this photo. What do you think is the dominant subject here? The arch and the clock structure? And here's the same scene, but the photographer has moved. Now what is the dominant subject? My eye is drawn to the volcano. Both shots are well composed, but with a shift up position, they have different subjects. So again, before you shoot, take a moment to decide what your dominant subject is. This leads right into the next rule, filling the frame. Once you've pinpointed your dominant subject, make it dominant by filling the frame with it. Here we've got a shot of what is obviously a wedding, but the dominant subject, the bride and groom, are not very dominant for looking at their backs. There's all this stuff going on in the background, all of which is kind of distracting me from what the subject should be. This photo doesn't make it easy for me as a viewer. On the other hand, this photo does I know exactly who the subject is. The couple is filling the frame nicely and the petals and the way people's hands are, they're all making minds towards the dominant subject. Here's a few more good examples. I like to use wedding photos to demonstrate these two roles because wedding photographer Xun, excellent job with them. Now we'll get into some more videos, specific stuff like camera movement and a little bit later lesson. But here's a shot of filling the frame with your dominant subject by moving toward them. Okay, so pick your dominant subject, fill the frame with them, and now let's move on to the rule of thirds. My friend and fellow video creator Jordan, than an intro is going to cover this rule for us. 5. The Rule of Thirds: Do you know what could make or break your video? Okay, a lot of things, but also framing, the rule of thirds is a basic framework that you need to know about framing. See what I did there. Basically, you take a frame and you draw four lines, horizontal to vertical, cutting the frame evenly into nine boxes. He's also create thirds, three horizontal, and three vertically. The idea of the rule of thirds is to use these lines to guide you into a better composition. For starters, you want to put points of interests where the lines intersect, and then you can use the full lines to place other important objects. Let's look at some examples, and I promise this will start to make sense. Instead of centering our main subject or our point of interests, it's on an intersection when you're taking pictures of nature and there's a horizon line, you want to put that horizon line on either the bottom third or the top third, depending on what you want the dominant subject to be. So let's talk about people on camera. This is what you don't want to do. Don't put their faces right in the middle of that box or any of the boxes. It look tiny here. There's all this negative space around them. But now if you move them up and put their eyes on or close to that top third, it looks way better. It could be in the middle or off to the side. Either way works. Just make sure their eyes are close to that top third line. You see the rule of thirds being used all the time, for example, on the office. This is how all their interviews were shot and they look great. You want to also consider camera angles with people. This is a well-framed shot that cameras right at the person's eye level. That means putting the camera right about there, face height. Now, if you move the camera down, their eyes are still on that top third line, but this is not a flattering angle. The only time you use this angle is to show power is someone needs to look big and mighty in fierce, but generally people don't like being shot at this angle. You also don't want to go too high with your camera. This looks better than the low angle a little bit, but it also just looks like a mistake, like you didn't have a tripod and the only places where the camera was on top of some high shelf or something. So remember shoe at a person's eye level, the rule of thirds is still a helpful tool when you're using different focal lengths, whether it's a medium shot, a long shot, or a close up. The same rules apply in the case that you're doing an off-camera interview. And by that I mean the subject is looking at an interviewer instead of at the lens. You wanna keep their eyes on the top third line, but you want to place them on a vertical third that gives them a little bit of space in front of their face. I like to think of it as like room for a speech bubble. The rule of thirds also still applies when you're shooting vertically for social media, here's what the rule of thirds looks like on a vertical 9 by 16 frame. It's still not equal boxes drawing her eyes to different PowerPoints and intersections. It's basically the 16 by 9 rule of thirds on its side, which makes sense, right? A lot of cameras and phones let you put rule of thirds guides on the screen while you're filming. Go ahead and try it. Start by going to your Settings. Scroll down to find your camera icon. Click on that and you'll see grid. Turn it on. Now, go to your camera and you'll see you've got a grid on your screen. Start by opening your camera app. Click on the Settings icon in the top-right. Scroll down to gridlines and then select three by three. Okay, I hope your mind was blown by this simple, yet extremely useful way to improve the composition of your videos. 6. Creating Depth: Creating depth. The fourth rule is not a must for every video you make, if you're just shooting a talking head and all you have is a plain background, a wall that they have to be right up against, then that's totally fine. Don't even worry about this rule. But if you have enough space to pull the subject away from the background, like this shot right now that you're seeing the end, then you've created depth. The background extends far behind me. I'm close to the camera, which creates step, and it gives the video a nice professional look. This rule can be applied if you're shooting out in nature to you. Here's a canyon. It looks like a big, vast canyon. But if you put someone near the camera in the foreground, you have more of a perspective of what you're actually seeing. It still looks like a big, vast canyon. But because you know about how big a person is, you've got a better sense of just how vast the Canaan is. Here's a picture of the little leak at Wash Park. It looks a bit flat here as is. But if I backup to add a foreground with the tree and the shore. Now the picture has depth and it's more interesting to look at. Here. We're looking at Sand Dunes, a decent picture, but let's put a person in the foreground. Again, we have depth now and the pitcher feels more alive. 7. Focus: The last rule composition we're going to go over is focus. This is really important. No one wants to stream through a blurry video to figure out what they're watching. Again, you want to make everything easy for your viewer. Luckily, our smartphones are pretty great, getting good auto-focus, but there are things you can do to set, check and lock your focus will get to those specifics in a later lesson. But as far as rules of composition go, you want your dominant subject to be in focus. And this photo, these badges that are being held up are in-focus and the girl's faces are out-of-focus. This tells me that the badges are the dominant subject in this photo, the woman is in-focus and the cameras out of focus. So we know that she is the subject. They also create as him cooled depth here by placing the camera in the foreground. When you're filming people, you really wanna make sure that their eyes are in focus. Out-of-focus eyes can really ruin a shot like this one. I am totally out of focus now. I'm a big blur. The background is in-focus. This ruins the video. You don't want to watch it anymore. This is rough total gets. It would be so much better if my eyes are in focus, right. Okay. You're welcome for getting the camera back and focus. That's the five big rules of composition. Always keep these in mind when you're shooting photos or videos. In the next section, we'll dive into video specific techniques. So let's go. 8. Aspect Ratios: Look, I am a big fan of everything being shot 16 by 9, which means holding your phone horizontally. This is still the industry standard for TV and movies and a lot of videos on the Internet. So call me old-fashioned, but this is how I shoot pretty much everything. And the following lessons are going to show you a ton of examples of horizontal 16 by 9 video. But there is now this whole other beast called social media. And it's changed things vertical or 9 by 16 and square or one by one are extremely popular formats and are quickly moving from amateur formats to industry standard. Jordan has some strong thoughts on the subject. Let's hear from him. It's short, people will bad mouth vertical in one-by-one formats if they're feeling particularly elitist, but they are the future. It takes up way more real estate on mobile, which happens to be the primary platform that people consume videos on these days. And they don't have to tell her rotate their phone to see the whole thing. And the speaker is more of the focus of the frame. It's simply a superior framing for a single person talking to an audience. Just think about it. People are vertical, the frame is vertical. It fits this perfectly with standard 16 by nine frames. You have a ton of empty space that you have to add up filled with interesting background. Or at the very least make sure it's clear of clutter and other people. And one by one, or as I like to call it the best of both worlds, it looks fine on someone's computer or on their phone, and it'll look perfect in your Instagram feed. You don't have a ton of background composition that you have to deal with, but the subject is still the main focus of the frame. And on mobile it's still takes up more of that screen real estate than a 16 by 9 would reducing the risk of someone getting distracted and scrolling on bye. All right, That's it. That's my plug for nontraditional formats. Thank you for listening. Okay, so he has some good points for sure. Just a side note one by one is not a format that you shoot in, like shooting vertically or horizontally. It's a format that you can edit something into and then export your video to one-by-one. You'll learn more about that in the editing section. So I used to tell people if you're shooting video, you must hold your phone horizontally. You have to. But now I leave it up to you. If your video is going straight to tick tock, then nine by 16 vertical makes the most sense. Go for it. I do encourage you to be consistent though. If you're editing a video with some horizontal, some vertical, it's just not going to look super professional. So if you can think ahead and keep all of your shots in the same aspect ratio, that's going to really go a long way. 9. Camera Distance: So when you're watching TV or a movie, you may or may not notice, or I'm sure you noticed, you might not think about it. There's a bunch of different shots. The camera is close to the subject, far away from the subject showing you different subject. Moving between all that stuff. There's all these varying distances and lengths that the camera is from. The subjects are the objects that are in the frame. So we'll go over kind of the basic main ones you see and talk about why you would use each of these. The first one is a wide shot. Wide shot is sometimes called an establishing shot to you. And this is just setting the scene. Oftentimes if you're watching TV, it you'll see the outside of a building. And then the next scene you see the person inside of that building. Building shot is in establishing or a wide shot. Feel a little bit closer. You've got a long shot sometimes called the full body shot. And this is basically if there's a person in the shot, you're seeing their whole body. If you kinda little bit closer, you're in a medium shot. It's about top of the head to between belly and sternum. And this is really commonly used because it's a really comfortable distance to be from somebody. So if you're talking to someone in the real-world, you're generally about a medium shot, distance away from them. So it feels like very natural to be looking at someone at this distance on camera, move in a little closer and then you've got a close-up shot. This is like top of the head to sternum or even tighter. A little bit more intimate shot here, showing more emotion this way or talking about something more personal. If you're this close to somebody in real life or your rate being very quiet and you need to be close together. And then you've got an extreme close-up or a detail shot. This is something that you don't see a whole lot unless unless there is a detail that needs to be shown here. Maybe you were talking about eyelashes or eyebrows, then you want to see that subject matter, the width these shots. And if you're talking about people on camera, you see BBM and close-ups a lot. So if you're watching an interview with somebody, oftentimes the cameras cut between medium, close-up, medium close-up. And those are both nice, comfortable distances also, if you're shooting a person with your phone and you're gonna get as close as you need to to frame them up. So you would be about a medium shot away or a close-up shot away. And that's going to pick up better sound to, it just makes your production more fun. I mean, it looks a little more professional with variety, but way to make something look really amateur is to always be the exact same distance from everything or shooting. So a lot of people will try to shoot something and just stay this comfortable distance away from the subject, like the whole time, you know, instead of getting some close-ups, getting further back, like that variety is going to go a really long way. Okay. Hi. 10. Camera Movements: To shop movements. This is another way to professionalize your work quite a bit. Again, when you're watching TV, movies, et cetera, the camera's moving a lot. It's not static. Sometimes there's different reasons to stay still. But for the most part of the camera is moving a lot. So we'll go over the main movements that you see in that you'll want to use. First one's panning, and this is simply moving left to right or right to left. We'll look at a bunch of examples here. That's just a pan, right? And that is following action. You can think of this like a piano, like a panoramic picture almost. You can't get the whole shot with one by staying still. So you've got to follow the action around. And that one, there was a graffiti wall and then pan and you see a crowd. So you're revealing something to your viewer. Felons just panning to see you the length of the dining room, just showing kind of a full setting there. So that's panning. Then we've got tilting. This is simply moving the camera up and down. You'd use it for the same reasons. So to reveal something that you can't see with a still shot. Here. Who needed tilde up to see the whole wall. Here, we're tilting down so that we can see the whole church. And then this is a DAG and all tilt, which is totally cool tip. So you can also change the speed of your movements. So, so far they have all kind of bend the same. Almost just like slow steady movement. Here is a fast tilts up. So camera's pointing the ground, kinda just whip it up. So I think it would be called a tilt, like a whip tilt with pans. That's just fat movement. And then we've got dollies. This is simply moving towards or away from a subject. So this is falling into the subject and then doling out of the sun from the subject. If you're following someone that's walking than your darling, you're walking along with them. This is doling out. Start close on the wine glass. We come out to see what else is happening. Who's getting the wine? Where are they? This is a pan to a dolly so you can combine movements. Okay, so zooming only use your Zoom on your phone if you have the two lenses and you'll know if you look in your photo, in your camera app, if you have a little one times button on there, if you push that, it'll zoom in. Now you're on your second camera lens, which is a tighter lens. So what you want to avoid it, you have this wheel to zoom. That's really hard to control and is really easy to go past. What would be decent quality with that. So I'd recommend only using a snap Zoom versus a slow zoom, which is what that would be. So it's not Zoom if you just hit that button and it'll snap. Yeah, and I love the look, let's look at a couple examples of a snap zoom. So that's zooming out. Just things to zoom in and out. And these are really fun. Look, personally, I mean, it's not necessary. Some people don't like it, but I think it's fun. But generally if you want the look of a Zoom where you're getting closer to subject, you're going to be better off just darling in it's going to keep the quality and, and look a lot better in the end. All of that again, just goes along way to add variety, to entertain your viewer. People get bored. If you're the same distance, if you're still all the time, if you're not moving the camera. So you want to just think about all those things when you're shooting. And the more you shoot, the more you practice, the more you will think about those things. Thanks for joining us today. Colombia, and we really enjoyed it. And there might be an opportunity for a mural art, which has now started. Our name is Deborah graffiti viewers. In this article asked whether or not street art is the result of a judge gentrification. And there was a study out of a UK business goal and 2016 that looked at this. And they did come down on the idea that areas that have more street art into tend to increase in value in the subsequent years than others when they're not, That's chicken or egg and we're still not sure maybe that area, that direction in the first place. We do not use oh, no. And as this set is used. 11. Lighting: Lighting is another really important thing when it comes to video. You really want your dominant subject to be lit. You really, especially if it's a person on camera, you want to see their face with your iPhone. The first thing you can try to do is use natural light to your advantage. So Windows can definitely be your friend. If you're outside though, you can definitely utilize the sun. Sun can we create, can also not be great. So in the front lit side of the sun is harsh, it's overhead and it's angled towards their face. So what that does from the eyebrow, you've got a lot of shadow. They have to squint a little bit direct overhead sunlight can also make people look older, can accentuate like wrinkles, the backlit side, their faces look a lot better because the light is behind them. It's still bright and overhead, but it's going down just enough. They can open their eyes. They don't have any harsh lines from the shadows, so they look really good. So if you're shooting outside people, particularly, you want to sort of wait until you can get a good angle on the sun. If you can't, if you're shooting in the middle the day and there's just like, Hey, this is harsh everywhere. Go, go to the shade. If you are inside though, using those windows, you want to definitely not do this. This is also backlit. And if you just put a window directly behind someone or you don't expose for the person, which we'll talk about a little bit more. This is what's going to happen, is just the silhouette. If you switch places and now the window is lighting his face, you can see him. You do want to watch out though, if you are using a window, just a flat window behind the person, it can be too bright. And what happens is that it flattens out your face. So she doesn't have shadows on her nose. She does have some shadow under her chin and so that's good. But ideally you want a little no shadow too, just to make yourself look like a real person. So if you've got a bright window, what you wanna do instead of just facing the person directly to it, is turn them like three quarters so you're getting some shadows that way. You see her nose, her chin is a more natural soft light. Use the natural HE advantaged something else you could do a setup artificial light if you know, you're going to be shooting inside a lot and you want to professionalize your production a bit. This is something you might want to think about doing. This is called the three-point lighting system. This is the most commonly used lighting system for video. And the idea is that you've got your subject here in the middle. Your camera's pointing out the subject. You've got to lyse in front of them. Your key light on one side is your bright light. If you've got a fill light which is less light than your key light to fill in the shadows. And then optional, you have a backlight which is lighting up their hair. If we look at this example, you can see how it's set up and then what she actually looks like. We'll say on this, it doesn't look like her key and fill light are very different. So she's pretty brightly lit across the entire face there, but she has some shadows, so the fill is probably a little bit dimmer and then her back-light is really heavy. So you see all that glow on her hair. Here. You can see he's got a strong key light on one side. His fill light is pretty low. That's why you can see so many shadows over here. And then the back-light you can see his hair and a shoulder are lit up. Here's another you've got a strong key light on the one side. The fill light is down quite a bit and then is backlight is on, but it's not very strong. This guy is not lit well. All it is is an overhead. It's pretty harsh. That's why he's got all these shadows. He's not framed well either. Leaving about your rule of thirds. He's kinda right in the middle. His eyeline should be higher. Everything about this should look different basically, the other thing you can do is lucky your exposure using your phone, your phone camera, and you want to walk it on the person's face because that is going to expose their face properly. And that will also give you focus on the face too. Let's talk about exposure auto verse manual. Now. Right now the phones automatically exposing to what it's pointed at. So if I pan around the room, you see it sort of changes. They outside gets exposed properly, looks good if I paint over left here, Lorin gets exposed properly, It looks good. If I want to lock that exposure on her face, I'm going to tap it with my finger and then hold it down. And you see a little AE AF lock come up. Now if I pan over to the Windows, it's way blown out, is not exposed properly at all. If I come back to Lauren, she's still expose properly because I locked it on her. I'm going to reset it and come over to the Windows, lock my exposure facing outside. Now if I come back to Lauren, she does not look good. She's underexposed. But if I point the camera out, that looks great. That's why it's important to always lock the exposure on someone's face when you're shooting a person. Like sound, you can buy accessories to with lights. And he got a three-point light kit. That's kind of big time. You could also just get little things like this. This is just a little, little light that would light someone's face up a bit. If it needs light, you'd have to get like a rig to put it on which we can talk about that more to this kind of thing does fit on your phone. This is a ring light. Like if I'm shooting a selfie video, a ring light would be really good. I could just put it this way, turn it around. And then I've got these nice like ring lights reflecting in my eyes. So that's kinda fun and you can't do it like this too. 12. Sound: Let's talk about sound. There's a few things you can do with your iPhone to get better sound. If you get bad sound, it can really ruin a video. If you have to struggle to hear the person is just annoying. So one thing you can do is get close to the speaker. Again, thinking about your shot distance. If you're about a medium shot to a close up away from somebody and it's a quiet room, it's going to pick up decent sound. So if I were to shoot you right now, I would get like this close to you. If I shoot you from back here, even this much distance is going to sort of pick up the room noise. It's going to be competing with her actual voice. So get pretty close. Avoid noisy environments. The room we're in right now would be fine for shooting. It would be pretty good. But if we went out to the street, we're trying to shoot something outside that is a really noisy street. You would not get great audio out there be a lot of competing background. If you're at a party or something and you're trying to get people to say something about camera. You want to get them away from the crowd. But my main wreck recommendation is to use a microphone. If you're shooting a lot of people talking on camera or yourself talking on camera a lot. There's a lot of options these days for specific phone and accessories, for video. So here we have a what's called a lavalier mic. This is one of these guys that clipped to your shirt. And then you can hide the cord, run it down and around, and then it's got the other end will hook directly into your phone. If you have an iPhone, you have to get the little convertor unless you have this kinda Jack. But these are great. You plug it into your phone and your phone just knows this is my audio now. And it just boom, sounds way better. So this is a good option for people talking directly to the camera. There's also they make stuff like this, which if I had the right input, would go directly in the phone. And then this would be good for if you're shooting like several people talking. If you're like, Hey, tell me real quick what we're doing today. What do you know? This kind of thing? This is going to pick up pretty good sound. This is called a directional mic. It's going to pick up more directionally where it's pointing. So it's gonna get better sound if it's going towards your mouth, even if it's a little bit further away. So let's watch a quick video of somebody using a mike and not using a mike. Okay? Like Heather said, it's very important to use a mike when you're recording yourself on camera. I have this lavalier mic turned on right now. Let's see what happens when we unplug it. All right, so the background noise behind US, cars, dogs and people walking by, probably a lot more apparent in my voices and picking up nearly as well. Let's plug it back in. Again. My voice should be loud and clear again and the background noise is drowning out. So big difference, right? I mean, you can hear him without it, but not very well. And he didn't change the volume of his voice or anything. It was just purely about microphone and that's how well it picks up. 13. Stability: Okay, Let's talk about stability. This is my favorite subject, so I would definitely recommend using a stability device. Everything you've seen so far of examples I've shown you, I've been using a stability device. That's why everything looks smooth. One selfie stick. Not a bad option. This one's cool because it can extend out really far, are really long. So I could put my phone in it. And then it's, it's almost like a tripod here. Another one is a mini tripod, the sort of thing. So if you're setting up a still shot at somebody talking, you don't want movement. This is really good to use. The cool thing is with all these sort of stability things, they all have the same sort of threading. So you can use different, this would be called a shoe. You can use a shoe on here to get your phone into it. Make sure it's tight. And then you've got this here. Again, that threading is the same. I could put this on the bottom of the selfie stick, and then I've got that setup as a tripod. My favorite is the Osmo. This is what gives you the most smooth motion. You just put your phone in it and make sure it's tight. When you turn it on. It basically just takes over your phone. So everything you've seen with the graffiti tour, I'm using this. This is just like attached to my hand. If I'm shooting with my phone, it's the quickest way to professionalize your videos. The only thing though, to keep in mind with the Osmo is more for shooting moving shots. If you're using it to like just shoot yourself talking, you can't really attach a mike to it because the end of the phone has to sit in it, unfortunately, and that says the side where you would put your mike. So the only thing I don't have here, the rig, you basically put your phone into it and that you can hold handles. The thing about the reg is that you can attach stuff to it. So like this microphone, this little thing, and the way these you'll notice how the same thing on him. So you can just attach it. So that'll be a reason to get a rig. Otherwise, I would get an Osmo. If you have nothing else, you can use bokeh clips to you. You just clip these on your phone. And you've got a little tripod. If you don't have any stability devices, that's okay. You can still shoot video is not a requirement to go out and buy all the stuff. You could keep your elbows close to your body. So you're here, verse being out here and trying to shoot something. This is going to get hard to keep study. This is a lot easier to keep study. If you're walking or moving. Just move slow and steady. If you bend your knees when you're walking, that helps keep it smooth. This live you're just like watching it and trying to have smooth motion that goes a long way, just thinking about it. So I have three different examples here. The first one, I was using a selfie stick to shoot, but I wasn't really thinking about getting smooth shots. I just sort of had it with me on a vacation and was just kinda shooting stuff. I went to the store, said plucking salesmen is like whatever, What's your budget? And I'm like, Honestly, I don't know, not been A-bomb opiates. He said, I got the one for you. Follow me. Was to really grow. Now me, I don't need a window seat. Banana c, Again, it be on two wheels. Gosh, that's so you've gotta get the point. It was pretty shaky. This video, I am using nothing but my hands, but I'm thinking about it. So it's trying really hard to emulate smooth motion. This is, this is the hard part. Here, a joke. Oh yeah, alright, let's do it smoother. And then this one is all Osmo. To show. It goes to show that I am Rick is. So ask me there, right. You can see the differences there, hopefully, Kenya. Okay. 14. Looking Your Best on Camera: These days and by that I mean tech heavy social media dominant, mostly remote working modern times that we live in, you've got to not only use video in your organization, but you often have to be in video for said organization. This hard truth may not jive well with those of you who are camera shy or cringe at the site of yourself and your daily Zoom meeting. But fears be Pasha exactly how to prepare yourself to look and feel your best before you hit record. Let's start with looking your best on camera. Because by nature we're all a little vein. There are certain things you want to avoid wearing on camera. Light pastel colors or beige can really watch you out. Bright white can confuse the camera as it will expose for your shirt if you're shooting in an auto mode and that won't make your face look its best and don't wear dark black. Yes, I know black is slimming and everyone loves wearing black, but it can add some unsightly shadows to your face and no one wants that. In addition to these bad color choices, you want to avoid really tight patterns. They sort of vibrate on camera or distracting logos, which can be well distracting to your viewer what you do want to wear. Our bright solid colors, look up jewel tones on Google and pick one of those. Or if you have a shirt that gets a ton of, Oh, wow, that color, it looks great on you every time you wear it. Then that's your shirt. Some subtle patterns are okay like this bird shirt that I'm wearing almost all my videos Speaking of that, you want to show off your style too. It's no secret that I love birds, hence my bird shirt. So don't be afraid to be you, or at least keep the viewer's space to view. And as far as jewelry goes, if that's your style than where it just avoid anything that's going to be really distracting like giant glittery earrings or anything that's going to be loud. If you have a necklace that's like always clinking going into your lavalier microphone. Sound is going to drive your viewers crazy. Finally, make up. You may think you need to go all out where a ton of makeup, but a more natural look is actually generally better. Think about how you look on a day-to-day basis and aim for that people want to see other real authentic people. A little powder can help men and women to cut down on some of the shine that's caused by the lights. But I don't actually where any I don't shine. 15. How to Prepare to be on Camera: Now that you've chosen your outfit and laid it out like it's the first day of ninth grade. Let's talk about prepping yourself to be on camera. First. You've got to know what you're going to say. No one wants to watch it. You stammer and stutter your way through your video. This doesn't have to be like a whole memorized script. At least write out the bullet points. You'll feel better about yourself if you prepare it and therefore you'll present better. Additionally, it'll keep your video shorter. You won't be repeating yourself, but rather you'd be getting right to the point. And viewers appreciate that kind of concise content because, you know, they got a lot of other videos to watch and their feed. Once you've got your content, practice, several runs in the mirror, given several runs in front of the mirror, or even better in front of a friend or a coworker. Ask for feedback, see if you can improve your content or your presentation. All right, So you're just your prep, it's Shoot time and the minutes before recording, take a second to loosen up. Dance, jump around, shake your arms and legs. Spastic Lee, laugh at yourself. If you're a bag of nerves, that's going to show up on camera. So shake those nerves out. The time has come, the time is now hit record and your presentation will forever be stamped on history. Just getting the cool thing about non live recording is you don't have to do it all in one take after your first take, just watch it back, but just anything you need to like lighting or microphone placement, give yourself some feedback and then do another take, or two or five, you'll likely get your best take near the end because you've practiced and you're relaxed and you're on a roll. And my final tip be in more videos. The more you do it, the easier it gets, and the more comfortable you'll appear and low behold, the more you'll enjoy the process. 16. Putting it All Together: All right, so let's put all together here. I've got example videos. This is somebody that took my class. She's a realtor. If she wanted to do a little video. Siri's So we'll watch a little bit of her first video that she made after class. And then we'll watch a video about six weeks later. You can kind of see the evolution. Hi, guys. It's Jenny Ling. You say I am here today on top of Palace loss and lower downtown Denver. Um, I am here with your questions and ready to do Denver and 60 seconds. Here we go. First stuff is D A. What's happening over there? What do you pick out of? Is not great in that video shaking shaky like this, Definitely holding it so shaky. What about the lighting? It's just really harsh on one side. Oh, and shouldn't have a mic and ready to do Denver in 60 seconds. Here we go. Your stuff is D A. So you're hearing the wind a lot. You can hear her. She's audible, but it's not really crisp or clear. So this is the next several weeks later. Hi, guys. It's Jenny Lynn, you say, and today. I am here at the corner of 15th and Blake, this is Denver and 60 seconds. I have your questions. Definitely. Tripod. She has a mike. Yeah, you can see it clipped here, Uh, lightings more even. And I think she's framed a little bit better. It's not that low angle. And her eyes are on the top third line. Everything about the rule of thirds. So I think it looks a lot better. I mean, her personality was kind of the same in both. If you are trying to look more professional, this is more of the way to go. 17. Behind the Scenes: Shooting a Marketing Video: okay, some here with Warren today, and we're gonna make a video. So we have booked a conference room here, and I book to this room because it's got a good amount of natural light with these windows and some un interesting backgrounds. But then we've got this brick wall through the windows that looks pretty great. Born. I'll have you sit in this chair. I've got my mini tripod here and the rig for my iPhone. I'm gonna go ahead and assemble these things. This is a video for her company. That sort of thinks people when they sign up to get on her mailing list. So this is something that would go to clients after they've been to her website. So we brought that together, and I go ahead and turn on the camera app. So if we just said straight on the table a little low. So what, you can Dio if you've got a mini tripod, is prop it up with some books or some boxes or whatever you have. So we'll see how it looks this high following the rule of thirds giving her just enough head room, and I'm not gonna put it right in the center cause I like kind of the off centered look. So the next thing we want to do is Mike Lauren up. We we get decent sound going and say something, Warren. I mean, the camera would definitely pick her up with this distance, but it's gonna be a little echoey on, not just super clear. So now I'm gonna plug my mike in. Give this to Lauren. We want to hide this as much as we can. So what's go under your sweater and Lauren is going to just clip it to her bra strap there and we'll see how that sounds. So once you do that, your iPhone just from your camera app, it's gonna pick up that audio. Let's set our exposure. I'm just gonna touch the screen and see where the exposure is best. If I touch the screen on her actual face, it's a little too dark. But if I come to her sweater, it kind of Britain's everything up. So I'm gonna set my exposure lock there by touching the screen them I'm gonna have record and just Lauren, go ahead and read or say your first line or so. Hi there My name is Lauren. Cross do a little bit more after you Tech nerd and borderline great. Okay, I'm gonna stop that, and then we'll just unplugged. And Mike. Hi there. My name is Lauren. Cost. I am a dog, Mom. Yogi. Technology and borderline cool. So before the actual shoot here, you want to always make sure your phone is an airplane mode so it doesn't disrupt your recording. So let's just check Lauren first before we roll here. Sure, it looks good. And she's wearing her jewel tones. Your necklace is not is under your shirt. Do you want it out? You want to show it off? I like that. And if you could put your hair, just make sure you get in your eyes too much. So we see your face. Let's just have you take a few deep breaths. Stretch your arms up. Get loose. Okay. I think she's ready. Last thing I'm gonna dio just clean my lens right here from there. Really dirty. So you want to make sure that you've got a nice clean lens? OK, so I'm gonna set my locked my exposure again. And have you looked right at the camera start with a smile and whenever you're ready, just go for it. I'm worried. And the tot mom Acro Yogi Tech nerd Kind of a heavy. Those good that seemed really natural to me. Shouldn't overdo it. She wasn't like gesturing up like crazy and she wasn't really monotone or low energy. It was just like a good right in the middle of high and low energy, and it felt really authentic. So if I wasn't here and Lauren was doing this by herself, she totally could do that. We were just put the camera on selfie mode. Oh, hey, there's Jordan behind the scenes. She would just set it up herself, basically set the exposure herself, and then she would hit record this way. Give yourself a little second or two here, smile. Then she'd go. Hi, I'm Warren. The thing is, with selfie mode verse normal, some people find it helpful to watch themselves. Some people find it weird and distracting. How did you feel about it? Which one would you prefer? Yeah, it's still looked really good. You're good at it, but also, if you're in selfie mode, you know you want to be looking at the camera. And a lot of times you're looking at the screen instead and kind of looking at yourself so people can sort of see your eyes dart off. But if this is your only option, it looks It looks pretty good. So great. That's it. Let's watch this video. Hi, I'm Lauren Cross. I'm a dog mom, Acro Yogi Tech nerd, kind of a hippie. And I'm one of the co founders of 12. 12 is a platform that empowers small restaurant business owners to create and deliver engaging training and communication content. Thank you so much for taking some time to check out 12 on our website and sign up for our email. We promised to only send helpful and motivating emails, and if you have any questions at all, please reach out to me directly at Lauren at 12 dot com. Thanks