Video Marketing on Youtube Premium class

Laurence Svekis, Web technology Instructor

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7 Videos (40m)
    • How adding additional content can benefit your existing content

      2:31
    • Majority of views are at launch theory

      5:09
    • Audience retention report

      8:22
    • Playlist best practices

      9:27
    • Advanced Playlist Tips

      3:43
    • Video Analysis for better strategy

      4:59
    • Do subscribers matter

      5:44

About This Class

I firmly believe in teaching people how to create strategy that works for them, and not only teaching some basic ideas that may or may not work. Every channel is different, every video is different so your strategy needs to be customized for your needs and what you are delivering!!!!

The YouTube algorithm is MASSIVE, and takes thousands of factors in consideration when ranking and featuring content. We show you the difference between featured videos and search and different way that you might be getting traffic. We help you understand the reasons behind WHY you should focus in certain areas more than others.

In this course we will be showing you stats from our channels, discussing what works and why. Also showing you some advanced techniques, providing tips and tweaks to help optimize your YouTube Content.

  • really understand the analytics on YouTube
  • increase your views and subscribers
  • real techniques that work
  • Know the right way to create a marketing strategy
  • understand the key metrics to success
  • Know how to really understand the analytic's on YouTube
  • secret to playlists and how to use them for growth
  • know why strategy is improtant
  • know what types to videos to create
  • know how to improve you channel performance
  • find out how to get better views
  • know what is really important and what isn't
  • be able to break free from the many common myths for video optimizationbdb05955

2 of 2 students recommendSee All

Very insightful class about understanding what makes or breaks viewership trends on a YouTube channel/video
Shaun Margolis

smargolis777

196

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Laurence Svekis

Web technology Instructor

Providing Smart digital solutions online since 2001. I am considered a true web technology expert. Having professional experience in a wide range of digital areas. Everything from Search Marketing, Video Marketing, Content creation, User Experience, application architecture, and web programming.

Understanding how users flow through the web and learning what drives users to interact online has been the cornerstone of what I do. The more seamless the process the better the user experience and the more likely they are to interact again and share their experiences.

After launching my first websites I quickly realized that to get traffic on your site you need to be able to market online. Research and using personal experimentation as to what are the most successful ways to effectively drive traffic to my websites, I was able to successfully build multiple success eCommerce sites. I used my expertise to provide Search Engine Marketing Services SEO to 100's of clients.

In the advent of Social Media in 2006, I had identified it as an excellent opportunity to drive traffic and connect with users. I created many successful sites that integrated with Myspace and then later into Facebook. I was able to monitize the traffic on several platforms, driving in some cases 10K+ clicks daily to the various platforms. I continued to perfect the art of Internet marketing and adapt to new technology and changes.

In 2008 I created my first YouTube video, and channel. Realizing that there was another great opportunity with video I have been experimenting with video marketing and video monization. Youtube being the second largest search engine has a very bright future. As technology progresses the trend has always been quicker, easier means of delivering content always wins out. Images beat out text as they are easier and quicker for us to process, videos beat out images being the most efficient means of getting content to users. As bandwidth increases, and more platforms that can even easier deliver videos become available videos will be the trend for the future.

Understanding technology provides a means to better connect with users.

Applications I've created have entertained, informed and engaged tens of millions of people. I have over billions of page views on various platforms, and have sent millions of click through visitors.

I have developed hundreds of web applications, from micro sites to enterprise level platforms.