How to Make a Super Easy Video Business Card for Social Media Premium class

Kristen Palana, Professor, Award-Winning Artist, Digital Do-Gooder

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3 Videos (17m)
    • Why Just 30 Seconds? Reap the Benefits of Short Videos for Your Brand and Bottom Line

      2:56
    • Create a 30 Second Video Business Card: Case Study & Do's and Don'ts

      8:34
    • Another Angle: Planning a Short Promo Video. A Pre-Production Case Study

      5:46

About This Class

Are you ready to create a powerful short video you can use online across a variety of social media platforms that will help boost your brand, spread your message, and have a wider reach and impact?

In this short mini course, I'll show you how I made my very first video business card for my social media pages. Learn what went well, what could be better, and get a rundown on the do's and don'ts for creating an effective 30 second video business card that you can start using ASAP. I'll also get into the benefits of creating short videos, particularly ones that are 30 seconds or less.

Finally, in the last lesson you will get a behind-the-scenes look at how I used a simple iMovie template to make a quick and dirty (but VERY effective) short promo video for one of my online courses. Here I define my ideal target student (someone not happy with their current website), identify their pain point (they don't know how to fix their site or where to start), and finally present my course as the ideal solution to their problem. This will help give you ideas for your own short videos as well as some guidance on how you might plan and structure them moving forward depending on your own specific goals and purposes.

  • This short course is for those who already have some basic video skills as well as for anyone who would like ideas and insights into planning smarter, more effective short videos that introduce yourself or your brand.

I'm a tenured Associate Professor of Digital Media and the Program Director of Film & Digital Media at The American University of Rome and a practicing award-winning multimedia artist. I've been advising BA, BFA, and MFA students since 2000 to craft better, more powerful multimedia messages for use online and offline. I also assist 20K+ online students around the world since 2014 through courses on graphic & web design, illustration & digital painting, animation, video, crowdfunding, influence, creativity, and more.

My video business card has been re-tweeted hundreds of times. Let me help you get started making yours!

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Empower yourself now by enrolling in this course and join our growing learning community and let's get started boosting your social media influence today!

8 of 8 students recommendSee All

There are lots of details to pay attention to when making a video business card. Kristen goes over these and shares her own issues in dealing with an environment that might not be quite OK. I feel confident I can make a video business card after going through this course.
Kimberly Purcell

Just Want To Make and Learn Stuff

Professor Palana did a great job--clear, concise and informative.

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Students

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Kristen Palana

Professor, Award-Winning Artist, Digital Do-Gooder

My goal is to empower ordinary people to do extraordinary things.

I'm a multimedia artist and educator based in Rome, Italy and a tenured Associate Professor of Digital Media at The American University of Rome where I also run its Film and Digital Media Program. I have 15+ years of university and adult education teaching experience in North America, Europe, Asia, and Africa. Besides teaching at Skillshare and other online platforms to students in over 155 countries, I'm also a Course Facilitator for the UN-mandated University for Peace (Costa Rica) through their Centre For Executive Education.

My work is exhibited internationally and online and has received a number of awards. I earned my MFA from Pratt Institute in Computer Graphics and Interactive Media and also hold a BFA in Painting from Massachusetts College of Art and Design.