Content Marketing: Create a One-Minute Video Free class

Sally Sargood, Customer Owner of Photography at Animoto

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7 Videos (27m)
    • Introduction

    • Project: Create a one-minute marketing video

    • Understanding Video Marketing

    • Making a Shotlist

    • Shooting Your Video

    • Stylizing and Editing Your Video

    • Wrapping Up


About This Class

Join Animoto for a 30-minute class on creating a short, effective marketing video that shows off you and your brand. Perfect for independent artists and creative businesses alike, you'll learn how to stylize, shoot, edit, and share a strong marketing video to increase your presence online.

This class walks through capturing video with an iPhone as well as a DSLR, technical aspects of working with your camera, how to look for lighting, and capturing the perfect shot. By the end, you'll learn how to make a quick edit that packs punch, bringing your footage altogether to produce something amazing.

All you need to begin is the desire to put yourself out there and a story to share. Whether you're making a personal family vacation video or a professional promo video for a small business, this class makes it easy to show your video story to the world.


Animoto is a video maker that allow you to make great videos easily.

342 of 369 students recommendSee All

Thank you so much for the class.
Short, succinct, to-the-point, full of practical tips. Highly recommended.
This course provided "Everything" that you need to move forward with making your first marketing video. Great instructor!





Sally Sargood

Customer Owner of Photography at Animoto

For 25 years, my passion has been photography. When I was 14, I told my mother I wanted to be a photographer and as soon as I finished High School, I began working in a professional wedding and portrait lab. I have been the studio manager for a couple of Australia’s best wedding and portrait studios, and was the personal assistant to Jerry Ghionis—one of the world’s best wedding photographers and educators.

As I progressed into a sales and marketing role, I soon realized photography was more than just an art, it was a business. My focus went from becoming a photographer, to learning as much as I could to help photographers in their businesses.

In 2010 I started a consulting business called I Need a Sally, offering photographers help in their businesses. In 2013 I began working with Animoto in their Pro Photography division, moving to New York City in 2014 to work full time out of their NYC office.