Packaging Your Fashion Brand: Developing Hangtags, Labels, and More Premium class
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About This Class
Now that you've made a fashion garment or accessory, how do you further differentiate it from the competition? In this 40 minute class, streetwear icon jeffstaple teaches you how details like hang tags, stickers, labels, and other forms of collateral allow you to tell the full story of your brand and give the customer a chance to truly connect with your vision.
Drawing on examples from his own clothing brand and beyond, jeff provides valuable insight on how to concept and execute various forms of brand collateral. He covers details that are placed on the product, like labels and trim, as well as things that come attached, like hangtags and stickers.
This class is ideal for brand owners, product designers, and everyone interested in adding a layer of depth to their creations. From primary labels to the tiniest stitch, you'll learn that the smallest details can have the biggest impact when it comes to selling your products and creating a connection with the customer.
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Very detailed info about using different items to help with your company branding. Obviously, Jeff Staple is a pro at branding. I got some great inspiration from his video.
In 1997, jeffstaple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. What started as a small t-shirt line handmade by jeffstaple, who was then a student at Parsons School of Design, grew organically and began to gain visibility in the city. In the process of building this burgeoning brand, Nike hired jeffstaple in 2005 to create a special sneaker to represent New York. The Staple Pigeon icon was conceived and was branded on the heels of a limited (and now most coveted) 150 pairs of the popular Dunk Pro SB, leading to much fanfare upon its release and exposing sneaker culture, and Staple, to the masses. The Staple Pigeon is now a world renowned symbol which reflects the gritty and reckless energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York but is also the influence behind Staple’s extensive apparel range and collaborative products distributed in the top retailers across the globe. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as music, art, and fashion.
17+ years later, Staple continues to be a positive social contagion.