- 1x (Normal)
1. Know Your Brand1:24
2. The Essentials3:01
3. Understand Your Niche0:48
4. The Ropes of Retails3:11
5. The Winning Pitch3:17
About This Class
Getting your product or brand into retail is among the most challenging (yet most rewarding) aspects of launching that golden idea. In this course we will work together to package your brand for opportunities beyond retail. I’m Angela Afifi, Founder & CEO of Onyx Creative, an e-commerce destination to shop lifestyle goods made by artisans from around the world. It’s my ultimate passion to scout the Internet, trade shows and travel around the world to discover brands.
Each chapter of this course will outline necessary steps to go from having a product idea to generating a brand presence and feeling confident enough to contact retailers.
- Chapter 1: Know Your Brand
- Chapter 2: The Essentials
- Chapter 3: Know your Niche
- Chapter 4: Understanding the Ropes of Retail
- Chapter 5: The Pitch
As a retailer, I’m happy to provide background insight on what retailers expect from brands. Let’s take your brand to the next level.
Class Projects 2 See All
32 of 35 students recommendSee All
This class made me realize that I have a lot more work to prepare for my ecommerce site. It's helped me see things more clearly and I'm really excited to apply this to my own business. This is a great class for people who want to take the next step into running their own ecommerce website. Thanks Angela! Hope you do more classes!
Angela Afifi is a Los Angeles native with a background in fashion and technology public relations. She started her first e-commerce venture The Funky Skull while in college at UC Irvine. A few years later Onyx Creative was born. Onyx Creative carries lifestyle products from around the world, focusing on making people's everyday lives less mundane.