Typographic Logos: Typography and Lettering for Logo Design Premium class

Ray Dombroski

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20 Videos (1h 31m)
    • Welcome

      1:04
    • Why make custom lettering?

      2:29
    • Typographic terminology

      2:03
    • The business of logo design

      2:55
    • Examples of type and lettering designs

      5:12
    • Using Pinterest for inspiration

      2:28
    • How to apply your inspiration

      3:13
    • Analog tools

      3:40
    • Digital tools

      3:19
    • Letterforms and compositions

      2:21
    • Thumbnails and bringing your design into the computer

      4:59
    • Sketching techniques

      3:26
    • Making vector lettering

      3:09
    • Refining the initial design

      6:01
    • Adding shading

      12:19
    • Making a 3D effect

      12:56
    • Colorways

      6:56
    • Using bitmap textures in Illustrator

      4:33
    • Adding texture with Photoshop brushes

      6:31
    • Closing thoughts

      1:09

About This Class

Type-based logos, also known as logotypes and wordmarks, are a powerful way to define the style of your brand. Creating custom lettering (instead of using a pre-built font) is your opportunity to make something truly unique.

Whether you need to design custom lettering for a company logo, a t-shirt, advertising, or your own personal brand, I'll show you how to find inspiration, sketch out your rough ideas, refine your design and bring it into the computer. From there, you will learn how to create color options and add in some shading and texture.

In the class, I'll walk you through how to start from (chicken) scratch to create this logo. After that, it's your turn to find your own style and show the world what you can make!

445 of 448 students recommendSee All

This class is useful even if you are not directly interested in logo design. If you generally want to get inspiration and techniques for calligraphy and lettering, or if you are trying your hand at graphic design or vector graphics. Personally, I've been using Illustrator for years, and still I learned a few new things that I hadn't tried before. I think it's one of the most complete classes that I've seen on SkillShare so far because it takes you through so many techniques and it's so well focused on one goal. Very rewarding. Worth the time.
Smaranda Calin

UX Designer

Great class! Can't wait to master type logos as you do!
Andrea Cazes

Graphic Designer

Deyailed process!

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Ray's extensive background in the surf apparel industry started in 2002. Since then he has designed for many of the top surf apparel brands in California and Hawaii, such as O'Neill, Billabong, Ocean Pacific, BodyGlove, and Local Motion. He is the founder of TheVectorLab, a website that offers graphic design resources, tools, and tutorials. As a graduate of the Art Center College of Design in Pasadena and Florida State University his experience is backed by a mix of business and design knowledge.